How to Grow Your Small Business on TikTok
Increasing Engagement Organically: Be Relevant On TikTok, it’s all about paying attention to trends. Trends are rapidly changing on the platform, so you’ll have to keep up with the pace of the over 1 billion monthly users (yeah- you read that right) that are constantly interacting with the platform and making slight changes to its […]
Why Social Media is More Important than Ever
The past couple of years have seen an already increasingly digital world turn almost entirely virtual at the drop of a hat. Due to the COVID-19 pandemic, our lives primarily moved online, and businesses reevaluated how they connect with their customers, with many deciding to focus on their social media presence. Social media usage increased […]
How to Handle Bad Customer Reviews
Customer reviews are great for building your company’s reputation. When customers are raving about your wonderful services, it’s easy to thank them and show your appreciation. Unfortunately, it’s not always that simple. Even the greatest businesses will get bad reviews from time to time and learning how to respond will help you repair the relationship […]
How to Optimize Your LinkedIn Profile
LinkedIn is often seen as just a tool for networking and job searching, and don’t get us wrong, it’s awesome for those things! But many businesses make the mistake of only using LinkedIn for those elements of the platform, while completely neglecting optimizing Linkedin’s profile creation and content sharing elements. Lucky for you, we’ve […]
How Instagram Stories are Changing the Marketing World
In today’s day and age, social media increasingly has more and more power to shape public perception of your brand. On social media, posts from businesses are right alongside posts from your friends; this allows companies to showcase their more human side and use current trends to have more fun with their marketing. Instagram is […]
The Lowdown on Instagram Reels
Over the years, Instagram has gone through some major changes. From a complete facelift of the app itself to the introduction of many new features including the ever-popular Stories tab and integration of e-commerce into the app through the Shop feature, the social media platform’s constant has been growth and innovation. One of the […]
How to make TikTok’s Algorithm Work ‘For You’
Over the last few years, TikTok quickly skyrocketed in fame and cemented itself as a social media staple. Users cite one of its main benefits: the high quality of its ‘For You’ page, a space that curates a collection of videos specifically for each user by TikTok’s algorithm. You might be wondering now, ‘So how […]
Are You Getting the Most Out of Customer Reviews?
Everyone loves a compliment! Online customer reviews are a great way to hear what your business is doing right. Of course, reviews can also let you know what frustrated customers feel like you are doing wrong. This feedback is incredibly valuable, and what you do with the information can be even more rewarding. If you […]
Spring Cleaning Your Social Media Presence
While you may (or may not) plan on doing some spring cleaning in your house this year, in this blog, we’re not talking about spring cleaning in the house, but spring cleaning online. As we’re now living in a virtual world, it’s time for your roofing business to do some *online* spring cleaning.
How The Twitter Algorithm Works: Explained
With the advancement of social media, users have found it challenging to keep up with the algorithm changes in many platforms, especially Twitter. Owners who implemented Twitter for their business are questioning whether or not hashtags are still useful on this specific platform because they’re not sure how the algorithm works. They might be thinking… […]