How to Optimize Your LinkedIn Profile
LinkedIn is often seen as just a tool for networking and job searching, and don’t get us wrong, it’s awesome for those things! But many businesses make the mistake of only using LinkedIn for those elements of the platform, while completely neglecting optimizing Linkedin’s profile creation and content sharing elements. Lucky for you, we’ve […]
How Instagram Stories are Changing the Marketing World
In today’s day and age, social media increasingly has more and more power to shape public perception of your brand. On social media, posts from businesses are right alongside posts from your friends; this allows companies to showcase their more human side and use current trends to have more fun with their marketing. Instagram is […]
The Lowdown on Instagram Reels
Over the years, Instagram has gone through some major changes. From a complete facelift of the app itself to the introduction of many new features including the ever-popular Stories tab and integration of e-commerce into the app through the Shop feature, the social media platform’s constant has been growth and innovation. One of the […]
How to make TikTok’s Algorithm Work ‘For You’
Over the last few years, TikTok quickly skyrocketed in fame and cemented itself as a social media staple. Users cite one of its main benefits: the high quality of its ‘For You’ page, a space that curates a collection of videos specifically for each user by TikTok’s algorithm. You might be wondering now, ‘So how […]
Are You Getting the Most Out of Customer Reviews?
Everyone loves a compliment! Online customer reviews are a great way to hear what your business is doing right. Of course, reviews can also let you know what frustrated customers feel like you are doing wrong. This feedback is incredibly valuable, and what you do with the information can be even more rewarding. If you […]
Spring Cleaning Your Social Media Presence
While you may (or may not) plan on doing some spring cleaning in your house this year, in this blog, we’re not talking about spring cleaning in the house, but spring cleaning online. As we’re now living in a virtual world, it’s time for your roofing business to do some *online* spring cleaning.
How The Twitter Algorithm Works: Explained
With the advancement of social media, users have found it challenging to keep up with the algorithm changes in many platforms, especially Twitter. Owners who implemented Twitter for their business are questioning whether or not hashtags are still useful on this specific platform because they’re not sure how the algorithm works. They might be thinking… […]
Social Media Recap: Instagram Edition
This year has certainly been one of the most influential and unpredictable yet. Throughout it all, people have been using social media sites like Instagram to connect with others and gain access to information. Keep reading to learn more about how this year shaped Instagram and the experience of its users. New Stickers For […]
TikTok Advertising: Is it right for your business?
TikTok, one of the most downloaded and talked about apps of 2020, recently made its self-serve ad platform available to all advertisers in the United States. So how exactly does TikTok advertising work? Who can use it? Should you be using it? These questions and more are probably already running through your head. Don’t worry, […]
Facebook Business Manager Help Guide
If you are a business owner using Facebook to market your business, Business Manager is going to be critical to your success. Unfortunately, Facebook does not automatically set up a Business Manager profile for pages and that can cause some confusion as to how to get started. Facebook Business Manager vs Page Admin Access […]