Social Media Recap: Instagram Edition
This year has certainly been one of the most influential and unpredictable yet. Throughout it all, people have been using social media sites like Instagram to connect with others and gain access to information. Keep reading to learn more about how this year shaped Instagram and the experience of its users. New Stickers For […]
TikTok Advertising: Is it right for your business?
TikTok, one of the most downloaded and talked about apps of 2020, recently made its self-serve ad platform available to all advertisers in the United States. So how exactly does TikTok advertising work? Who can use it? Should you be using it? These questions and more are probably already running through your head. Don’t worry, […]
Facebook Business Manager Help Guide
If you are a business owner using Facebook to market your business, Business Manager is going to be critical to your success. Unfortunately, Facebook does not automatically set up a Business Manager profile for pages and that can cause some confusion as to how to get started. Facebook Business Manager vs Page Admin Access […]
Digital Marketing Basics for SMB Owners: What is Digital Marketing?
If you own a small or medium-sized business, you’ve probably asked yourself this question: “Should I dive into Digital Marketing?” The answer is YES! A huge reason to get started, or to expand your presence, in digital marketing is that’s where your audience is already hanging out. For example, when someone has a question about […]
6 Tools to Improve Your Results on Social
Diving into digital marketing can be overwhelming! If you’re not getting the results you want, you start to question yourself… Are you doing it “right”? The truth is social media can be a great place to connect with potential customers, but it’s not always easy! Here are six tools you can use to improve your […]
A Spike in Coronavirus Cases and Divorce
When COVID-19 hit the United States, most cities ordered stay-at-home mandates and closed restaurants. With no place to go, people sheltered at home as directed. This means unlimited and close contact with their significant other. While this is seen as a positive for some relationships, it’s a downfall for others. This is what lead to […]
Why And How Do Coupons Work?
In 1887, Coca-Cola created one of the first coupons, and it changed the marketing world forever. By 1913 Coca-Cola had redeemed 9.5 million “free drink” coupons. Compared to the nine bottles they sold a day in their first year, this was huge. These coupons helped make them one of the biggest brands then and now. […]
Psychology of Coupons
Coupons are more than just sales, percentages off, and discounts. Coupons, deals and special offers drive new customers, increase brand loyalty and (when used properly) can increase the overall lifetime value of a single customer. Often, that can add more to a business’s bottom line at a cheaper cost (because upselling existing customers costs 7x […]
Facebook Boycott
On June 17th many civil rights groups, including the NAACP, asked brands to boycott Facebook by stopping ad spend on Facebook for the month of July. This is to protest the company’s policies on hate speech and misinformation. The protest is called the “Stop Hate for Profit”. Currently, Facebook’s hate speech policy allows for […]
Facebook Leads: How-to Follow up and Convert!
Social media, and especially Facebook, can be a great resource for getting leads for your small business. Ad objectives like ‘messages’ will get Facebook users to message your page and the recent push of native lead pages have made it more accessible than ever. Here are some things to do (and not do!) to keep […]