Digital Marketing Basics for SMB Owners: What is Digital Marketing?
If you own a small or medium-sized business, you’ve probably asked yourself this question: “Should I dive into Digital Marketing?” The answer is YES! A huge reason to get started, or to expand your presence, in digital marketing is that’s where your audience is already hanging out. For example, when someone has a question about […]
6 Tools to Improve Your Results on Social
Diving into digital marketing can be overwhelming! If you’re not getting the results you want, you start to question yourself… Are you doing it “right”? The truth is social media can be a great place to connect with potential customers, but it’s not always easy! Here are six tools you can use to improve your […]
A Spike in Coronavirus Cases and Divorce
When COVID-19 hit the United States, most cities ordered stay-at-home mandates and closed restaurants. With no place to go, people sheltered at home as directed. This means unlimited and close contact with their significant other. While this is seen as a positive for some relationships, it’s a downfall for others. This is what lead to […]
Why And How Do Coupons Work?
In 1887, Coca-Cola created one of the first coupons, and it changed the marketing world forever. By 1913 Coca-Cola had redeemed 9.5 million “free drink” coupons. Compared to the nine bottles they sold a day in their first year, this was huge. These coupons helped make them one of the biggest brands then and now. […]
Psychology of Coupons
Coupons are more than just sales, percentages off, and discounts. Coupons, deals and special offers drive new customers, increase brand loyalty and (when used properly) can increase the overall lifetime value of a single customer. Often, that can add more to a business’s bottom line at a cheaper cost (because upselling existing customers costs 7x […]
Facebook Boycott
On June 17th many civil rights groups, including the NAACP, asked brands to boycott Facebook by stopping ad spend on Facebook for the month of July. This is to protest the company’s policies on hate speech and misinformation. The protest is called the “Stop Hate for Profit”. Currently, Facebook’s hate speech policy allows for […]
Facebook Leads: How-to Follow up and Convert!
Social media, and especially Facebook, can be a great resource for getting leads for your small business. Ad objectives like ‘messages’ will get Facebook users to message your page and the recent push of native lead pages have made it more accessible than ever. Here are some things to do (and not do!) to keep […]
Can Bad Reviews Affect Your Business Sales?
What effect do Google reviews have on your business? Can bad reviews really have that much of an impact on sales? Can bad reviews prevent your business from getting new customers? The answer is a hard yes. Bad Reviews And Your Reputation Reviews can affect sales in all sorts of ways. At the very […]
7 Home Services Review Sites You Need To Be On
In 2017, 97% of consumers looked online for local businesses. 12% looked at a local business online every day. Did you know consumers read an average of 7 reviews before trusting a business? The data has spoken. If you aren’t generating and monitoring review sites for your business, you’re missing out on a lot of […]
Instagram Features to Support Businesses
With new Instagram features like gift cards, food order options, fundraisers and more, Instagram is trying to accommodate businesses that have shut down due to COVID-19 and have relocated to online. Gift Card Stickers One feature is Gift Cards. This Sticker is found only on Stories. But you have to set it up with […]