Marketing & Branding
If Your Business Were a Holiday Movie, What Would the Marketing Plot Twist Be?
Every holiday movie follows a familiar script: someone is stressed, something goes wrong, a surprising twist changes everything, and by
Every holiday movie follows a familiar script: someone is stressed, something goes wrong, a surprising twist changes everything, and by
In the red corner, we have Facebook Ads: fast, flashy, and capable of putting your offer in front of thousands
Running a small business in Round Rock means wearing a lot of hats. You’re the owner, the decision-maker, the customer
Getting someone to click your ad feels like a win, and it is, but a click isn’t a customer, lead,
Not all leads are created equal. A Facebook Lead Ad can generate dozens, or even hundreds, of form submissions. But
You spent money on Facebook ads. The leads came in. Your form notifications are sitting in your inbox. So why
A customer in Round Rock needs a roofer. Another is looking for a coffee shop before work. Someone else is
If you’ve ever received a notification from Facebook saying, “This post is performing better than your recent posts. Boost it!”—you’re
Marketing has a credentialing problem. Anyone with a ring light and a strong opinion can call themselves a growth hacker,
Every July, marketers dust off the same playbook: red, white, and blue graphics, a flag emoji, maybe a sale called
