The past couple of years have seen an already increasingly digital world turn almost entirely virtual at the drop of a hat. Due to the COVID-19 pandemic, our lives primarily moved online, and businesses reevaluated how they connect with their customers, with many deciding to focus on their social media presence.

Social media usage increased during the pandemic

With everyone stuck at home, many people turned to social media to cure their boredom and serve as an escape from the stress of a public health crisis. 

According to Digital Commerce 360, 72% of people have indicated that their social media consumption has increased, and 42% agree that they have posted more on their social media channels. Businesses have seen more engagement than ever before on their social media platforms due to this surge in their audiences moving online.

Shopping moved online

Further, when businesses moved predominantly online, their shoppers did too. The convenience of clicking some buttons and getting your items shipped right to your door has had a chance to shine during the pandemic, and the shift towards online shopping is expected to stick even once everything is back to normal. 

Consumers, rather than engaging in search-based shopping habits online, have increasingly moved towards a browse-and-discover format. With the increasing popularity of TikTok in particular, online shoppers have grown used to having relevant and curated products catered directly into their feed in real-time. Due to this shift, the businesses with the most intelligently crafted social media presence and ad plans have seen the most growth during the pandemic. 

Looking forward

This move towards a digital world for both socialization and commerce makes it all the more important for businesses to understand how to navigate marketing on social media. Not only can a healthy social media presence help any business to engage with their customers, communicate the humanity of their brand, and effectively advertise their products and services.

At No Time for Social, we know how intimidating the world of social media and digital marketing can be, and that’s why we take it out of your hands! To get ahead in a world where social media is more and more imperative for every business, contact us today– we’re always here to help.