TikTok Advertising: Is it right for your business?
TikTok, one of the most downloaded and talked about apps of 2020, recently made its self-serve ad platform available to all advertisers in the United States. So how exactly does TikTok advertising work? Who can use it? Should you be using it? These questions and more are probably already running through your head. Don’t worry, […]
Digital Marketing Basics for SMB Owners: What is Digital Marketing?
If you own a small or medium-sized business, you’ve probably asked yourself this question: “Should I dive into Digital Marketing?” The answer is YES! A huge reason to get started, or to expand your presence, in digital marketing is that’s where your audience is already hanging out. For example, when someone has a question about […]
6 Tools to Improve Your Results on Social
Diving into digital marketing can be overwhelming! If you’re not getting the results you want, you start to question yourself… Are you doing it “right”? The truth is social media can be a great place to connect with potential customers, but it’s not always easy! Here are six tools you can use to improve your […]
Facebook Leads: How-to Follow up and Convert!
Social media, and especially Facebook, can be a great resource for getting leads for your small business. Ad objectives like ‘messages’ will get Facebook users to message your page and the recent push of native lead pages have made it more accessible than ever. Here are some things to do (and not do!) to keep […]
Instagram Features to Support Businesses
With new Instagram features like gift cards, food order options, fundraisers and more, Instagram is trying to accommodate businesses that have shut down due to COVID-19 and have relocated to online. Gift Card Stickers One feature is Gift Cards. This Sticker is found only on Stories. But you have to set it up with […]
5 Reasons Why Your Business Needs a Referral Program
A customer referral program is about encouraging your happy, satisfied clients to recommend your business to their friends in exchange for a benefit, such as coupons, gift cards, points, etc. This can be a really powerful marketing technique since it promotes Word of Mouth Marketing (WOMM). Keep reading to learn more about the benefits of […]
How to Run A Giveaway on Social Media
A giveaway is a great way to increase engagement, build brand awareness, and get more likes on social media. There are different types of giveaways, including instant win, sweepstakes, and contests. The most popular, and the one you will see most often on social media, is a sweepstake. A sweepstake is a chance promotion, that […]
How to Create Custom Audiences for Facebook
On October 1st partner categories will no longer be available to advertisers on Facebook. Interests you may have relied on in your targeting, like whether a user was a homeowner, will no longer be available. This is one of the many changes Facebook is making after the 2016 election. Instead of relying on third-party data […]
Social Media Best Practices: Stand out From the Crowd
Social Media Best Practices for Small Businesses Social media is a great way to meet new and existing customers where they already are. But consumers see as many as 10,000 brand messages a day. What are you doing to make you and your brand stand out? Stick out from the crowd with these No Time […]
Social Media: Snapchat vs. Instagram
If your business wants to use social media to tap into the youth market, or target customers between 18 – 34 Snapchat and Instagram can be powerful tools. Snapchat has 300 million active users every month and of those users. 71% are under the age of 34. Additionally, 30% of millennial internet users use Snapchat […]