Optimizing Your 2021 Marketing Plan for Maximum ROI
Making sure your business gets the best return on your marketing investment is always a top priority. In 2020, that all became much more difficult due to the pandemic. Now that your business has navigated the waters of COVID-19, you can take what you learned and create the best marketing plan for your business for […]
Digital Marketing Basics for SMB Owners: What is Digital Marketing?
If you own a small or medium-sized business, you’ve probably asked yourself this question: “Should I dive into Digital Marketing?” The answer is YES! A huge reason to get started, or to expand your presence, in digital marketing is that’s where your audience is already hanging out. For example, when someone has a question about […]
Why And How Do Coupons Work?
In 1887, Coca-Cola created one of the first coupons, and it changed the marketing world forever. By 1913 Coca-Cola had redeemed 9.5 million “free drink” coupons. Compared to the nine bottles they sold a day in their first year, this was huge. These coupons helped make them one of the biggest brands then and now. […]
Psychology of Coupons
Coupons are more than just sales, percentages off, and discounts. Coupons, deals and special offers drive new customers, increase brand loyalty and (when used properly) can increase the overall lifetime value of a single customer. Often, that can add more to a business’s bottom line at a cheaper cost (because upselling existing customers costs 7x […]
Make the Most of Your Amazing Content | Goodbye Writer’s Block
You finally cranked out that blog post; it took more time than you’d like to admit. You quickly post it on your social and… that’s it, right? You’re happy it gets 350 hits, and you don’t think twice about that content ever again. But now you’re sitting in your thinking chair, trying to come up […]
Should A Small Business Use Facebook Ads?
If you have a Facebook page and use it for personal use, you have likely seen ads or sponsored posts that show up in your newsfeed. Have you ever clicked on one? Or made a purchase from an ad shown in your timeline? Or better yet, have you wondered if using Facebook ads would benefit […]
7 Ways To Boost Engagement
Engagement is key to developing a strong social presence. The best way to increase your engagement rate on social media is by understanding your audience. What do they want to see? It’s different for every brand but there are a few common techniques successful marketers use to increase engagement. Here are seven things to include […]
Does Your Marketing Plan Need A Content Strategy?
Content strategy is important to mapping your social media presence. It is the overall vision that guides the voice of a brand in order to achieve a specific business goal while appealing to a certain target market. But does your social media marketing plan really need a content strategy to be effective? YES! Read on […]