Engagement is key to developing a strong social presence. The best way to increase your engagement rate on social media is by understanding your audience. What do they want to see? It’s different for every brand but there are a few common techniques successful marketers use to increase engagement. Here are seven things to include in your content strategy to help boost audience interaction and boost engagement.
1. RELEVANT CONTENT
One of the biggest mistakes a brand can make is posting content that doesn’t relate to their business. It wouldn’t make sense for a restaurant to post articles about home maintenance, now would it? Those users want to see photos of food! Keep your content friendly, informative, and native to your brand’s voice. And don’t forget—quality over quantity!
2. POST VIDEOS
Videos are one of the best tools for audience engagement. In fact, video posts average 62% more engagement than photos! Luckily for us, technology has made it easy to create and share video content. A quick 30-second video about a product or behind-the-scenes look at your business will get your audience engaged and excited about your brand.
3. ENCOURAGE AN ACTION
Another easy way to get your audience involved is by encouraging them to take action. This could mean asking a question or having them tag a friend in the comments. When users interact with a post, the organic reach increases—which means more people see that post!
4. USE #HASHTAGS
Hashtags are a great way to stay relevant! Create a specific hashtag that correlates to your brand and encourage your audience to use it. Or stay up-to-date on current trending hashtags and join the conversation. This is a great way to get your brand name out to people who may not know about your business.
5. SURVEYS AND POLLS
Have fun with your content! Surveys and polls aren’t only great for engagement they also can help you to understand your audience better. There are great tools for creating polls and surveys available online. But if you’re looking to keep it simple, try posting a quick poll on Twitter or upload a photo of a variety of products and have your audience comment on which is their favorite.
6. ENGAGE & RESPOND TO CUSTOMERS
Customers respond better to businesses/brands who interact on a personal level. This means answering questions, responding to reviews or messages, liking comments, and engaging in conversation.
7. EXPERIMENT AND LEARN FROM YOUR AUDIENCE
It’s all a learning process! Sometimes the best way to learn is by taking risks. If something doesn’t work or your audience isn’t engaging, try something different next time. Social media continues to change and evolve and it’s important that your content strategy does too!
