Psychology of Coupons
Coupons are more than just sales, percentages off, and discounts. Coupons, deals and special offers drive new customers, increase brand loyalty and (when used properly) can increase the overall lifetime value of a single customer. Often, that can add more to a business’s bottom line at a cheaper cost (because upselling existing customers costs 7x […]
Facebook Boycott
On June 17th many civil rights groups, including the NAACP, asked brands to boycott Facebook by stopping ad spend on Facebook for the month of July. This is to protest the company’s policies on hate speech and misinformation. The protest is called the “Stop Hate for Profit”. Currently, Facebook’s hate speech policy allows for […]
Facebook Leads: How-to Follow up and Convert!
Social media, and especially Facebook, can be a great resource for getting leads for your small business. Ad objectives like ‘messages’ will get Facebook users to message your page and the recent push of native lead pages have made it more accessible than ever. Here are some things to do (and not do!) to keep […]
Can Bad Reviews Affect Your Business Sales?
What effect do Google reviews have on your business? Can bad reviews really have that much of an impact on sales? Can bad reviews prevent your business from getting new customers? The answer is a hard yes. Bad Reviews And Your Reputation Reviews can affect sales in all sorts of ways. At the very […]
7 Home Services Review Sites You Need To Be On
In 2017, 97% of consumers looked online for local businesses. 12% looked at a local business online every day. Did you know consumers read an average of 7 reviews before trusting a business? The data has spoken. If you aren’t generating and monitoring review sites for your business, you’re missing out on a lot of […]
Instagram Features to Support Businesses
With new Instagram features like gift cards, food order options, fundraisers and more, Instagram is trying to accommodate businesses that have shut down due to COVID-19 and have relocated to online. Gift Card Stickers One feature is Gift Cards. This Sticker is found only on Stories. But you have to set it up with […]
COVID-19 Is Changing The Way People Buy And It’s Not Good
COVID-19 has turned the entire world upside down. Forced social distancing, business closures, skyrocketing unemployment rates, medical supply shortage are just a few of the things that have been on the minds of people across the U.S. 30 days of quarantine is enough to make most people stir crazy but a recent interview with […]
Coronavirus’ Economic Impact Across Industries
With most stores and restaurants closed and trips canceled, the food, retail, and airline industry have almost come to a complete halt. Other industries like hospitality and fashion are also suffering. All of this is a result of the coronavirus. Retail No one knows when the economy will be back and running. A terrifying […]
Small Business Loans Robbed by Big Businesses
It was great news when the small business loans were being dispersed. What wasn’t good news was who it was going to. The initial $350 million designated to small businesses ran out in a week. A second round of loans will be $310 billion, but industry experts have predicted it will only last days. […]
What Business Owners Should Be Doing Right Now
If you want your business to flourish during COVID-19, you’re going to want to take these next steps. It’s been predicted that a lot of industries will suffer due to lack of consumers and lack of money. We can look to China as the first survivor of a shutdown economy and can evaluate what the […]
