Case Study: Increasing Digital Marketing Budget Through a Pandemic
Pivoting Marketing Strategy During COVID-19 When COVID-19 hit the US, many small businesses began to strain under the stay at home orders. Fortunately, some businesses went above and beyond to adapt to the new standard and continued offering products and services online. For these businesses, digital marketing was vital in informing their customers and drawing […]
Hidden Social Media Accounts: The Finsta and What it Means For Teens and Parents
It may seem like there couldn’t be more for a parent to be concerned about regarding their child’s social media use. However, the trendy phenomenon of the finsta (short for fake Instagram) should be on parents’ radars. Many teens feel pressured to keep up a certain image with what they post on their main Instagram […]
Allowing Teens to Use the Snap Map Feature of Snapchat
Teens share a lot with one another using social media, particularly with Snapchat. Snapchat is a messaging app where users can share pictures, videos, and texts with one another. Nearly 70% of teens use the app. Snapchat offers a lot of features to its users, but one that parents may not understand is the Snap […]
FOMO or The Fear of Missing Out
Parents need to know what negative aspects of social media use their teens may be dealing with. Teens that use social media will have to navigate complicated issues and feelings brought on by what they see online. One such experience that parents need to be aware of is “FOMO” or the “fear of missing out.” […]
TikTok Advertising: Is it right for your business?
TikTok, one of the most downloaded and talked about apps of 2020, recently made its self-serve ad platform available to all advertisers in the United States. So how exactly does TikTok advertising work? Who can use it? Should you be using it? These questions and more are probably already running through your head. Don’t worry, […]
Facebook Business Manager Help Guide
If you are a business owner using Facebook to market your business, Business Manager is going to be critical to your success. Unfortunately, Facebook does not automatically set up a Business Manager profile for pages and that can cause some confusion as to how to get started. Facebook Business Manager vs Page Admin Access […]
Digital Marketing Basics for SMB Owners: What is Digital Marketing?
If you own a small or medium-sized business, you’ve probably asked yourself this question: “Should I dive into Digital Marketing?” The answer is YES! A huge reason to get started, or to expand your presence, in digital marketing is that’s where your audience is already hanging out. For example, when someone has a question about […]
6 Tools to Improve Your Results on Social
Diving into digital marketing can be overwhelming! If you’re not getting the results you want, you start to question yourself… Are you doing it “right”? The truth is social media can be a great place to connect with potential customers, but it’s not always easy! Here are six tools you can use to improve your […]
A Spike in Coronavirus Cases and Divorce
When COVID-19 hit the United States, most cities ordered stay-at-home mandates and closed restaurants. With no place to go, people sheltered at home as directed. This means unlimited and close contact with their significant other. While this is seen as a positive for some relationships, it’s a downfall for others. This is what lead to […]
Why And How Do Coupons Work?
In 1887, Coca-Cola created one of the first coupons, and it changed the marketing world forever. By 1913 Coca-Cola had redeemed 9.5 million “free drink” coupons. Compared to the nine bottles they sold a day in their first year, this was huge. These coupons helped make them one of the biggest brands then and now. […]
