Social Media 2020 Recap: Facebook Edition
2020 is the “Year of the Virtual” as the COVID-19 pandemic generated more social media use than ever before. As people have been cooped up in their homes, they are turning to social media to safely interact with others. With recent events, social media companies have changed, updated, and added new features to their platforms […]
Social Media 2020 Recap: Twitter Edition
2020 was – and still is – full of surprises, politically, economically, and socially. As the world continues to change, social media continues to adapt to it, and Twitter is no exception. From COVID-19 to the Presidential election, Twitter has updated and revised its platform to create a ‘better’ experience for its users. With advancements […]
What do parents need to know about teen social media use?
Parents of teens may feel in the dark about what their children are experiencing in their online lives. Social media use is so common and frequent that it impacts the vast majority of teens today. Teen social media use should be carefully monitored by parents to make sure that teens are being safe and smart […]
What Parents Need to Know About TikTok
TikTok, the free social media app that allows users to watch, create, and share videos, shouldn’t be strangers to anyone. Even if you haven’t downloaded it yourself, you’ve probably heard that President Trump is working hard to get it banned in the U.S. As Generation Z would say, TikTok has been living in the government’s […]
Case Study: Using A Facebook Shop To Increase Sales
Sell Directly To Customers Via Facebook Shop Adding a Facebook shop section to your business page allows you to create an online store where fans can browse your products and make a purchase without having to click to a new website. Using Facebook ads to promote a Facebook shop can increase product sales. […]
Case Study: 63% Revenue Increase In 6 Months With Digital Marketing
An Effective Marketing Strategy Consists Of More Than Just One Platform A successful marketing plan for any business often requires the use of many platforms, tools, and services in order to build an effective and predictable revenue-generating machine. Using the Customer Value Journey and the latest digital marketing tools and techniques we were able to […]
Case Study: Using Facebook Lead Ads to Acquire New Customers
Facebook Lead Ads Makes Converting New Customers Easy Facebook lead ads are a simple and effective way to boost sales and generate profits. In contrast to other lead generating tools such as landing pages or opt-in forms, Facebook lead ads create a seamless experience for potential customers without using a separate website and worrying about […]
Case Study: Integrated Marketing Yields Better Results
Facebook Ads + Email = High Quality Leads Combining Facebook Ads with follow-up Email Marketing campaigns can be a cost-effective way to nurture and generate viable, qualified leads. This is especially true for costly services or large purchases which tend to have a longer, more involved customer value journey. The Client Moore Family […]
Case Study: Low Cost Leads For High Cost Service
How A Marketing Funnel Can Lower Overall Lead Cost The buying process for a high-cost service is long. People think about it, compare prices, look up reviews, budget, and even then they could end up going with your competitor! With this client, we aimed to guide a qualified audience through their customer value journey to […]
Case Study: Increasing Digital Marketing Budget Through a Pandemic
Pivoting Marketing Strategy During COVID-19 When COVID-19 hit the US, many small businesses began to strain under the stay at home orders. Fortunately, some businesses went above and beyond to adapt to the new standard and continued offering products and services online. For these businesses, digital marketing was vital in informing their customers and drawing […]
