Facebook Business Manager Help Guide
If you are a business owner using Facebook to market your business, Business Manager is going to be critical to your success. Unfortunately, Facebook does not automatically set up a Business Manager profile for pages and that can cause some confusion as to how to get started. Facebook Business Manager vs Page Admin Access […]
Digital Marketing Basics for SMB Owners: What is Digital Marketing?
If you own a small or medium-sized business, you’ve probably asked yourself this question: “Should I dive into Digital Marketing?” The answer is YES! A huge reason to get started, or to expand your presence, in digital marketing is that’s where your audience is already hanging out. For example, when someone has a question about […]
6 Tools to Improve Your Results on Social
Diving into digital marketing can be overwhelming! If you’re not getting the results you want, you start to question yourself… Are you doing it “right”? The truth is social media can be a great place to connect with potential customers, but it’s not always easy! Here are six tools you can use to improve your […]
Facebook Boycott
On June 17th many civil rights groups, including the NAACP, asked brands to boycott Facebook by stopping ad spend on Facebook for the month of July. This is to protest the company’s policies on hate speech and misinformation. The protest is called the “Stop Hate for Profit”. Currently, Facebook’s hate speech policy allows for […]
Facebook Leads: How-to Follow up and Convert!
Social media, and especially Facebook, can be a great resource for getting leads for your small business. Ad objectives like ‘messages’ will get Facebook users to message your page and the recent push of native lead pages have made it more accessible than ever. Here are some things to do (and not do!) to keep […]
Facebook Live Video Best Practices
Facebook live videos are some of the most engaging content out there. Since launching, over 2 billion people have watched live videos, people spend three times more time watching live video, and live videos often get six times as much engagement. To create successful live videos though you’ll want to follow our tips and best […]
How to Create Custom Audiences for Facebook
On October 1st partner categories will no longer be available to advertisers on Facebook. Interests you may have relied on in your targeting, like whether a user was a homeowner, will no longer be available. This is one of the many changes Facebook is making after the 2016 election. Instead of relying on third-party data […]
5 Ways Facebook Can Help Grow Your Business
By now, we are used to using social media, after all, 74% of all internet users are on it every day! But are you familiar with all the ways social media platforms like Facebook can help grow your business? While traditional marketing methods can still be effective, the new generation of consumers are turning to […]
Should A Small Business Use Facebook Ads?
If you have a Facebook page and use it for personal use, you have likely seen ads or sponsored posts that show up in your newsfeed. Have you ever clicked on one? Or made a purchase from an ad shown in your timeline? Or better yet, have you wondered if using Facebook ads would benefit […]
New Facebook Avatar Update
Facebook is yet again keeping up with the times and adding another feature. This one is Bitmoji-like Avatars. After testing it out internationally last year in Europe and Australia, they have finally expanded avatar customization to the U.S. Avatars are cartoonish images you create who represent you. Essentially, a personalized emoji to use as […]