Facebook Leads: How-to Follow up and Convert!
Social media, and especially Facebook, can be a great resource for getting leads for your small business. Ad objectives like ‘messages’ will get Facebook users to message your page and the recent push of native lead pages have made it more accessible than ever. Here are some things to do (and not do!) to keep […]
Organic Content v. Paid Ads
Since our inception in 2014, we’ve worked with many small business owners through many fields and industries. By far, one of the most common misconceptions is that organic content and paid advertising are one and the same. So in this post, we’ll cover the differences between the two and why you should be using both […]
Facebook Live Video Best Practices
Facebook live videos are some of the most engaging content out there. Since launching, over 2 billion people have watched live videos, people spend three times more time watching live video, and live videos often get six times as much engagement. To create successful live videos though you’ll want to follow our tips and best […]
How to Create Custom Audiences for Facebook
On October 1st partner categories will no longer be available to advertisers on Facebook. Interests you may have relied on in your targeting, like whether a user was a homeowner, will no longer be available. This is one of the many changes Facebook is making after the 2016 election. Instead of relying on third-party data […]