Social Media Best Practices for Small Businesses
Social media is a great way to meet new and existing customers where they already are. But consumers see as many as 10,000 brand messages a day. What are you doing to make you and your brand stand out? Stick out from the crowd with these No Time for Social approved social media best practices.
Use a Brand Guide
Do you have a brand guide of consistent colors, fonts, and other visual media your company uses? If not, you need to go make one now! Using a brand guide helps people to instantly recognize your brand before even reading any content. A good place to begin is to choose 1-2 fonts and 2-3 colors you will use in images.
Go Live!
Since launching live video in 2015, it has become one of the most popular forms of content on Facebook. 82% of viewers prefer live video to posts, and users comment on Facebook Live videos at 10x the rate of regular videos! Get started with live video by giving viewers a behind-the-scenes look at your brand and aim for 10-minute long videos. Engage with your audience by encouraging them to ask their own questions you can answer on air.
A Photo is Worth 1,000 Words
If video is not possible for you, then use images. Visual content is 40x more likely to get shared than text-only content. Posts that have an image also produce much higher engagement rates — 650x higher engagement rates than text-only posts. A high-quality image will ensure no one scrolls past your content. Avoid pixelated or blurry images. Free photo tools like Canva help you make great graphics and images (that incorporate your brand guide)!
If you’re using social media to promote your business, make sure you’re not wasting your time by creating beautiful and engaging posts! Check out five social media tools that can save you time and help you create content, use our social media best practices for small businesses or contact No Time for Social. You may not have time for social, but we do!
