When looking at the four major generations, it is no surprise that each of them differs in their values and behaviors drastically. With the technological advancements that have happened in just the past twenty-two years alone, it is crazy to think that each generation has had its own unique upbringing in the world of social media.
In order to understand how to successfully market to different generations, it is essential to take a close look into the similarities and differences among each of them.
Generation Z (born 1996-2012)
Technology has been a part of most Gen Zers’ lives since as early as they can remember. This tech-savvy generation makes up more than 40% of all U.S. consumers. A total of 95% of 13-17-year-olds have a smartphone, and 97% of them use at least one of the major social media platforms. This generation spends the most time on social media. They average a total of two hours and 55 minutes a day.
The first iPhone launched in 2007 when the oldest members of Gen Z were only 10 years old. Being raised around and involved with social media, members of Gen Z have developed what experts call the “eight-second filter.” This means that when marketing to them, you have approximately eight seconds to woo them before they become uninterested and move on. Generation Z is the most difficult to reach, yet the most loyal to brands and causes that do catch their attention.
Generation Y/ Millennials (born 1981-1996)
Growing up when the internet was just beginning to blow up, Millennials learned to swiftly adopt smartphones and social media as they were coming of age. 93% of all millennials own a smartphone and 86% use social media. This generation enjoys spreading their time among multiple platforms, averaging to six a week, while Gen Z sticks to two or three. Many millennials are transforming their careers through social media, changing the digital landscape significantly.
As opposed to eight seconds, millennials spend an average of 12 seconds paying attention to content. People of Generation Y are known to be very values-driven and are drawn to brands that showcase these values on social media. Fifty percent of all millennials prefer to buy from a brand if their purchase supports a worthy cause.
Generation X (born 1965-1980)
Generation X grew up during the development and growth of the computer. However, they didn’t experience advanced technology until much later in their lives. This is why they commonly have an appreciation for both old and new technologies and use both. A total of 90% of this generation own smartphones, and 77.5% are social media users.
People of this generation were raised with the expectations of getting a job, making money, having kids, and retiring. They are practical and self-reliant, and they tend to stick to the platforms that they are used to. Their most used platforms are Facebook and YouTube. This generation is more concerned about privacy breaches than any other. They are the most unlikely to share their personal information on the internet.
Baby Boomers (born 1946-1964)
Baby Boomers grew up during the expansion of television. This generation continues to watch live TV at a much higher rate than any of the younger generations. 68% of this generation own a smartphone (only 25% did in 2012) and 65% use social media. This generation uses Facebook the most out of all of the age groups.
This generation, often known for being a post-war generation, are often extremely cost-aware and find it vital to see clear break-downs of pricing. It is also common for them to be fiercely loyal to brands that they have used long-term. Now more than ever, knowing your target market is a vital part of helping your business thrive. For more insight or if you need help with marketing your company, call (512) 721-0333 or contact us on our website today!
