If Your Business Were a Holiday Movie, What Would the Marketing Plot Twist Be?
Every holiday movie follows a familiar script: someone is stressed, something goes wrong, a surprising twist changes everything, and by the final scene (usually involving snow), it all works out. Your business has a script, too. Right now, you’re somewhere in the middle of Act Two, the part where things feel a little chaotic and […]
Email vs. Facebook Ads for the Holidays: A Fair Fight
In the red corner, we have Facebook Ads: fast, flashy, and capable of putting your offer in front of thousands of strangers by lunchtime. In the blue corner, we have Email Marketing: quiet, loyal, and famous for turning past customers into repeat buyers without charging you per click. Every November, business owners ask us the […]
The Round Rock Small Business Marketing Survival Guide
Running a small business in Round Rock means wearing a lot of hats. You’re the owner, the decision-maker, the customer service department, the salesperson, the problem solver, and sometimes the person taking the photos for Instagram five minutes before you walk into a meeting. Marketing can easily become the thing you know you should be […]
What Happens After Someone Clicks Your Ad?
Getting someone to click your ad feels like a win, and it is, but a click isn’t a customer, lead, or revenue. It’s simply the moment someone raises their hand and says, “I’m interested. Tell me more.” What happens next can determine whether that interest turns into an actual customer or disappears completely. We look […]
Why Phone Calls Can Be More Valuable Than Facebook Form Leads
Not all leads are created equal. A Facebook Lead Ad can generate dozens, or even hundreds, of form submissions. But depending on your business, one phone call from a genuinely interested prospect could be worth more than 20 form fills. That doesn’t mean Facebook Lead Ads aren’t effective; it means the type of lead you […]
You Don’t Have a Lead Problem. You Have a Follow-Up Problem
You spent money on Facebook ads. The leads came in. Your form notifications are sitting in your inbox. So why aren’t those leads turning into customers? Sometimes, the problem isn’t your ads. It’s what happens after someone fills out the form. A great Facebook lead is only valuable if someone actually follows up with it. […]
What Makes Someone Choose a Local Business in 2026?
A customer in Round Rock needs a roofer. Another is looking for a coffee shop before work. Someone else is searching for a marketing agency to help grow their business. What do they all have in common? They’re probably pulling out their phone, typing a quick search into Google, scrolling through a few options, and […]
Why “Boosting a Post” Isn’t a Marketing Strategy
If you’ve ever received a notification from Facebook saying, “This post is performing better than your recent posts. Boost it!”—you’re not alone. It’s one of the easiest buttons to click. A few dollars, a few days, a bigger audience. Sounds like marketing, right? Not exactly. Boosting a post can increase visibility, but it isn’t a […]
The Worst Marketing Advice We’ve Ever Received (From ‘Experts’)
Marketing has a credentialing problem. Anyone with a ring light and a strong opinion can call themselves a growth hacker, and the algorithm rewards confidence over accuracy. Over the years, we’ve sat through enough conference keynotes, LinkedIn threads, and “I made $2M doing this” carousels to compile a list of pieces of advice that sounded […]
Independence Day Marketing Lessons: What 250 Years of American Brand Building Teaches Us
Every July, marketers dust off the same playbook: red, white, and blue graphics, a flag emoji, maybe a sale called “Freedom Fest.” It works fine. It’s also forgettable. This year is different. 2026 marks 250 years since the Declaration of Independence: the semiquincentennial, if you want the official term, though nobody’s going to put that […]