Four Benefits of a Webinar
The word webinar is a combination of the words web-based and seminar. They are interactive online presentations. Webinars began gaining popularity during the peak of the pandemic when events around the world were being canceled, and businesses were seeking out new ways to reach their target audiences. Since then, everyone from small businesses to large […]
How Different Generations Use Social Media
When looking at the four major generations, it is no surprise that each of them differs in their values and behaviors drastically. With the technological advancements that have happened in just the past twenty-two years alone, it is crazy to think that each generation has had its own unique upbringing in the world of social […]
Why Social Media is More Important than Ever
The past couple of years have seen an already increasingly digital world turn almost entirely virtual at the drop of a hat. Due to the COVID-19 pandemic, our lives primarily moved online, and businesses reevaluated how they connect with their customers, with many deciding to focus on their social media presence. Social media usage increased […]
Social Media 2020 Recap: Twitter Edition
2020 was – and still is – full of surprises, politically, economically, and socially. As the world continues to change, social media continues to adapt to it, and Twitter is no exception. From COVID-19 to the Presidential election, Twitter has updated and revised its platform to create a ‘better’ experience for its users. With advancements […]
Organic Content v. Paid Ads
Since our inception in 2014, we’ve worked with many small business owners through many fields and industries. By far, one of the most common misconceptions is that organic content and paid advertising are one and the same. So in this post, we’ll cover the differences between the two and why you should be using both […]