Should A Small Business Use Facebook Ads?
If you have a Facebook page and use it for personal use, you have likely seen ads or sponsored posts that show up in your newsfeed. Have you ever clicked on one? Or made a purchase from an ad shown in your timeline? Or better yet, have you wondered if using Facebook ads would benefit […]
Social Spending: How to Determine Your Budget
Business owners and marketers are beginning to shovel more money into social spending. Although some claim they aren’t seeing an ROI, social media marketing takes time, and knowing how to control your social spending is crucial in order to master your social media presence. As marketing continues to develop on digital platforms, it’s important […]
Social Media Management: Quality Over Quantity
One of the biggest concerns we often get from clients is about the price of services. This is a valid concern of course, as any investment in marketing your business can be a risky cost. When it comes to social media management, many agencies that offer management services are able to entice clients with bundled […]
7 Ways To Boost Engagement
Engagement is key to developing a strong social presence. The best way to increase your engagement rate on social media is by understanding your audience. What do they want to see? It’s different for every brand but there are a few common techniques successful marketers use to increase engagement. Here are seven things to include […]
Does Your Marketing Plan Need A Content Strategy?
Content strategy is important to mapping your social media presence. It is the overall vision that guides the voice of a brand in order to achieve a specific business goal while appealing to a certain target market. But does your social media marketing plan really need a content strategy to be effective? YES! Read on […]
New Facebook Avatar Update
Facebook is yet again keeping up with the times and adding another feature. This one is Bitmoji-like Avatars. After testing it out internationally last year in Europe and Australia, they have finally expanded avatar customization to the U.S. Avatars are cartoonish images you create who represent you. Essentially, a personalized emoji to use as […]