If you’re struggling to generate new leads for your business, it might be time to review your social media strategy . The best places to find leads in today’s market are continuously shifting away from traditional channels such as radio, tv and print.
Social media can help you achieve your most extensive growth, but only if you know how to start with effective outreach.
What is Social Media Lead Generation?
Social media lead generation focuses on implementing strategic marketing tactics designed to catch leads and draw them into your sales funnel.
Generating leads on social media allows businesses to identify the audience of people interested in them. These leads directly help companies to make special offers to potential customers to convert them into loyal customers.
- Run Paid Ads
CMOs spent more than 21% of their marketing budget on advertising, and 66% of them are planning on increasing their budget towards paid social media digital channels.
Running paid ads involves gathering the correct data, receiving vital insights, and using the information to make your paid social media more effective. If done correctly, it serves as an impressive lead generation tool by saving your business time and costs.
An essential tip for running a successful paid advertising strategy is defining your objectives and key performance indicators. Is your primary goal to increase brand awareness and get people talking about your business, or is it to increase purchases?
- Use Social Media to Drive Traffic to Webinars
One of the top ways for marketers to promote an upcoming webinar is through leveraging compelling components of social media. This helps generate engagement and conversions and capture an abundance of leads and attendees for the webinar.
A fundamental way to promote your webinar through social media is to increase signups with image advertisements. Images are one of the best ways to get viewers engaged on social media. Tweets with images receive 18% more clicks and 150% more retweets than those without. Images are a great way to tell a visual story of what your webinar is about and who you are.
- Lead Magnets
A trick that works exceptionally well is getting people to share their information by giving them an incentive. Social media users are active deal seekers who often look for a discount. If you become a valuable resource for your followers, you will be able to gradually convert them from leads to loyal customers.
The best lead magnets solve a real problem, promise one quick win, are super-specific and easy to digest, have a high value, and are instantly accessible.
Some of the most compelling lead magnets include:
- Gated Content
- Free Tools
- Trial Offers
- Create Clickable Content
Without compelling content, you won’t collect leads. It is important to remember that everyone on social media is competing for attention, and attention spans are shorter than ever.
With click-worthy content, people must have a place to click. Whenever possible, make sure each post has a clear link and persuasive call to action.
Clickable options include: tagging products in your posts and stories, posting shoppable stories and posts, and linking your website in a story.
- Personalize your offer
A little bit of personalization can go a long way, especially regarding lead generation through social media. Heinz Marketing and Uberlfip found personalizing content helps with lead generation more than any other marketing goal.
Targeting is an excellent place to start. It is wise to run separate campaigns for different audiences to descriptively tailor your message. For example, you may want to split campaigns by age level or occupation.
Another study found that most marketers are putting personalization first to improve the quality of leads.
How We Can Help
No Time For Social provides digital marketing solutions for small to mid-sized businesses. We focus on solving complex marketing solutions and delivering accurate results.
To learn more about our services, visit notimeforsocial.com.
