If you’ve ever set up a website for yourself or your business, chances are that you’ve heard the phrase “SEO” or, to make it even more complicated, “Search Engine Optimization.” The question is- what is SEO, and why does your site need it?
What is SEO?
The answer is right there in the name, if you break it down. SEO optimizes your site to be discovered by people using search engines.
When anyone types into Google something generic, Google will come up with thousands, if not millions, of results. What Google then has to decide is the most relevant sites to list to users first, and it wants to keep its reputation as the best search engine by displaying exactly what its user base is looking to find.
That’s exactly what SEO does on your site; it tells Google that your site should be one of those displayed higher up on the list.
Why is SEO important?
In the age of digital, showing up on search engines is vital for new people to discover your business. According to Impact Plus, only 0.78% of Google searchers click on results from the 2nd page, so you definitely want to be on that first page!
How do I boost my site’s SEO?
Now that we’ve told you why you need SEO, you might be wondering how to boost your site’s score on search engines! Here’s a few tips from the No Time for Social team to get some basic SEO going on your page:
- Give your site the right domain name. This should ideally include the name of your business.
- Utilize headings! The right formatting, from headings to subheadings to body text, will help search engines digest your site and push it to the top of search results.
- Create titles for each page. Search engines will scan every single page on your site, and they need to know what every page is specifically about in order to display it correctly in results!
Need more, or feeling super serious about diving deeper into SEO? Google even has a starter guide to help page owners get their pages discovered on Google.
If all of this seems overwhelming, feel free to contact us at No Time for Social for any questions regarding social media, or surf our blog for more information on how to make sure your online presence is the best it can be. Happy searching!
