Social media has become an integral part of everyday life, whether it be through business or personal use. Staying on top of trends and strategically making content is key when it comes to remaining relevant. Here are the top four of the social media trends for summer 2022 to be aware of either for your individual or company use.
Social Commerce Expansion
Buying products or services from social media is not a new concept in the social media realm. However, platforms will continue to expand their e-commerce side throughout the summer and the rest of 2022. New brands will pop up that offer more variety within their sales, products, and services. Leveraging these platforms for social commerce will be vital for the upcoming seasons.
User-Generated Content
User-Generated Content (UGC) is not a new trend for social media, but its implementation of it will rise. Brands and marketers are encouraging people to submit content for use in their own campaigns. If you are not utilizing the free and authentic content within your mix, now is the time to do so as this will become more and more popular.
Inclusivity will rise
In the last two years, corporate social responsibility has become a social trend for businesses to implement more inclusive and responsible actions, for good reason. Encouraging inclusivity throughout departments and on social media is important for consumers to view and be able to contribute. This trend is also on the rise and could be seen through the summer with June being the month of Pride for the LGBTQ+ community.
TikTok Growth and Shorter Videos
Tiktok will continue to grow. This does not come as a shock because the platform has grown immensely since 2020, however, it will become more popular and a demanding network. Given this growth, the use of shorter videos is key for brands and businesses to bring their campaigns and ads for an increase in performance and engagement. Throughout the summer, shorter videos will continue to trend and gain attention as opposed to the longer videos platforms previously used. The main takeaway is to add TikTok and short videos into your content mix to sustain relevance.
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At No Time for Social, we understand the importance of social media and trends for businesses to stay on top of their relevance and popularity. We can take digital marketing off of your hands. If you would like to stay on top of trends and all things social, contact us today! We are here to help.
