Over the years, Instagram has gone through some major changes. From a complete facelift of the app itself to the introduction of many new features including the ever-popular Stories tab and integration of e-commerce into the app through the Shop feature, the social media platform’s constant has been growth and innovation.
One of the most popular of these innovations is its response to the rise of rival TikTok, Instagram Reels. You probably have heard of the feature which launched in the summer of 2020, or you’ve at least seen the Reels tab at the bottom of the app’s interface and wondered exactly what it was. Keep on reading to get the lowdown on what Instagram Reels is and how to use the feature.
What Are Reels?
Similar to TikTok, Instagram Reels allows users to shoot, edit, and share short videos all conveniently in one place. Individuals can shoot and share videos in Reels vertically for a maximum of 60 seconds. The Reels feature can only be found on the mobile app and is located in the bottom navigation bar. Besides the Reels tab on a user’s profile, individuals can share Reels on their Explore Feed or Stories.
Here’s a breakdown of the features Reels offers:
- Audio: Users can choose to add music to their Reels from a huge selection in Instagram’s music library. Original sounds can also be added simply by recording with the Reels feature. If users have a public account, other users can use their original audio.
- AR Effects: Users can choose to spice up their reels with a variety of effects and filters created by both Instagram and creators from all over the world.
- Timer and Countdown: The Reels timer and countdown allows users to record hands-free.
- Align: With the Align tool, users can create seamless transitions by lining up objects from previous clips.
- Speed: To add more flare and for clean editing, users can speed up or slow down portions of their videos.
Why Use Reels?
Unlike TikTok, Reels is integrated into the pre-existing and highly successful social media service Instagram. So, for users who already have an established following on Instagram, it’s easier to create these bite-sized and shareable videos using Reels rather than having to switch to another app.
Brands and businesses can also benefit from using the Reels feature. The fun and fast nature of Reels allows brands to create and share content that feels organic and resonates with audiences. The shareable nature of the content also leads to wider brand awareness and reach through word-of-mouth.
What’s Next for Reels?
Just like everything else in the modern world, Instagram is constantly updating and expanding its features, and Reels is not immune to this. As of June 2021, Instagram has announced that Reels will now include advertisements. The feature will allow for brands to advertise their services or products in videos up to 30 seconds in length that are displayed in the vertical Reels format. In addition, Users will be able to comment, like, and interact with these advertisements just like any other Reels content.
In short, if your brand has an Instagram account, it’s worth it to look into integrating Reels into your social media marketing strategy. Not sure how to start? Contact the experts here at No Time for Social for an online marketing strategy session.
