Hidden Social Media Accounts: The Finsta and What it Means For Teens and Parents

finsta hidden social media account

It may seem like there couldn’t be more for a parent to be concerned about regarding their child’s social media use. However, the trendy phenomenon of the finsta (short for fake Instagram) should be on parents’ radars.  Many teens feel pressured to keep up a certain image with what they post on their main Instagram […]

Digital Marketing Basics for SMB Owners: What is Digital Marketing?

If you own a small or medium-sized business, you’ve probably asked yourself this question: “Should I dive into Digital Marketing?” The answer is YES! A huge reason to get started, or to expand your presence, in digital marketing is that’s where your audience is already hanging out. For example, when someone has a question about […]

Instagram Features to Support Businesses

With new Instagram features like gift cards, food order options, fundraisers and more, Instagram is trying to accommodate businesses that have shut down due to COVID-19 and have relocated to online.  Gift Card Stickers   One feature is Gift Cards. This Sticker is found only on Stories. But you have to set it up with […]

Social Media: Snapchat vs. Instagram

If your business wants to use social media to tap into the youth market, or target customers between 18 – 34 Snapchat and Instagram can be powerful tools. Snapchat has 300 million active users every month and of those users. 71% are under the age of 34. Additionally, 30% of millennial internet users use Snapchat […]