Why And How Do Coupons Work?
In 1887, Coca-Cola created one of the first coupons, and it changed the marketing world forever. By 1913 Coca-Cola had redeemed 9.5 million “free drink” coupons. Compared to the nine bottles they sold a day in their first year, this was huge. These coupons helped make them one of the biggest brands then and now. […]
Psychology of Coupons
Coupons are more than just sales, percentages off, and discounts. Coupons, deals and special offers drive new customers, increase brand loyalty and (when used properly) can increase the overall lifetime value of a single customer. Often, that can add more to a business’s bottom line at a cheaper cost (because upselling existing customers costs 7x […]