TikTok Advertising: Is it right for your business?
TikTok, one of the most downloaded and talked about apps of 2020, recently made its self-serve ad platform available to all advertisers in the United States. So how exactly does TikTok advertising work? Who can use it? Should you be using it? These questions and more are probably already running through your head. Don’t worry, […]
Organic Content v. Paid Ads
Since our inception in 2014, we’ve worked with many small business owners through many fields and industries. By far, one of the most common misconceptions is that organic content and paid advertising are one and the same. So in this post, we’ll cover the differences between the two and why you should be using both […]