You finally cranked out that blog post; it took more time than you’d like to admit. You quickly post it on your social and… that’s it, right? You’re happy it gets 350 hits, and you don’t think twice about that content ever again.
But now you’re sitting in your thinking chair, trying to come up with more content for your business and you’re drawing a blank (We’ve all been there).
What about repurposing that blog you wrote last month?
Repurposing pieces is the basis of creating well, digital content. So, let’s say your blog post was titled “10 Reasons Your Cat Actually Hates You.” You took that blog and promoted it with a witty caption on your Facebook Page.
But did you know you could take that blog and make a ton of future content out of it?
Repurposing the same blog means…
- More website traffic
- More people to retarget in campaigns
- Reaching a new audience that your original post didn’t reach
… without investing a lot of time!
Here’s how:
Turn Staggering Statistics into Graphics
People love visuals, aka images, and videos. Turning the interesting facts or statistics into easy-to-read graphics or infographics can make your content a bit more digestible. People are more inclined to share an interesting image or an unknown but exciting fact. You can post these images on multiple platforms, including Pinterest, Instagram, and more.
Make It into A Video/GIF
Similarly, you can transform that blog into a video. Maybe you have b-roll footage of cats chasing a mouse or playing with their owner. You can take important information from your blog post and post it over the b-roll, which makes the piece more entertaining, especially for platforms such as Facebook and Youtube.
Create a Guide
Keeping with our cat blog example – if you’re talking about kitty-human relationships, you could expand on that and create a downloadable guide. Guides can bring more traffic to your website, but most importantly, you can request that the user give you their email in exchange for the guide. Now, you have contact information for people who you KNOW are interested in this topic and can retarget them with a relevant sales offer.
Use for Email Marketing
Email marketing is an underrated marketing practice, especially if your content is intriguing. Not only does it allow you to nurture potential leads, but it can also drive more traffic to your website. You can showcase your best blogs to show what kind of content you offer.
There is an unlimited number of ways to repurpose your blog and general social media content. You can turn your content into a webinar, podcast, live stream, eBook, and more! The way you decide to repurpose your content depends on what your content is about and its intended audience.
Of course, blog writing and content creation can be time-consuming! If you are struggling to create engaging content for your business, we can help. Give us a call at (512) 721-0333 or fill out our online contact form to get started!
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