LinkedIn is often seen as just a tool for networking and job searching, and don’t get us wrong, it’s awesome for those things! But many businesses make the mistake of only using LinkedIn for those elements of the platform, while completely neglecting optimizing Linkedin’s profile creation and content sharing elements. Lucky for you, we’ve created this guide to help you figure out how to do just that for your business.
Complete your page
On LinkedIn, it’s essential to complete your page with all your business’s info listed. A complete profile will provide a comprehensive look at your company and give off an exceptionally professional first impression to any viewers. On top of that, studies done by LinkedIn have shown that complete company profiles get 30% more views per week!
Having a complete profile includes listing the following info:
- Industry
- Company size
- Website URL
- Description
- Logo
- Street Address
- Custom button
- Your first post
- Hashtags
Add a banner
Adding a banner will give your LinkedIn profile the boost of aesthetic appeal that can make a world of difference. If you’d like to design your own, Canva has tons of templates available that their team has specifically designed to fit Linkedin’s banner size requirements.
You can also take the route of inserting a fun picture as your header as we at No Time for Social did. The most important thing is that your banner adds a bit of visual interest to your company’s page and fits in line with your branding aesthetic.
Pay attention to your headline
Your headline could very well be the first thing someone reads about your company, and we know how important first impressions are, right? You want your headline to be something succinct yet able to get across the goal and mission of your company.
You’ll also want to test the appearance of your headline on a mobile device and make sure it doesn’t appear clunky or too verbose.
Optimize your page for search- and viewers!
There’s a lot of talk about Search Engine Optimization, and yes, you do want to make sure that you’re inserting relevant keywords (naturally) throughout your profile, but you want to make sure your page is optimized for human viewing as well! Make it a central location where someone could easily find out all about what your company does without needing to leave LinkedIn and do outside research.
Share content
Last but not least, it’s imperative to regularly create and share engaging content on LinkedIn- not just job listings. You want your profile viewers to see that your business is run by real people who have interests and tell jokes and care about engaging their client base!
Of course, it takes time to create and share engaging content on any platform, and if you’re finding yourself lacking for time, contact our team at No Time for Social and we’d be more than happy to discuss solving that problem with you.
