Increasing Engagement Organically: Be Relevant 

On TikTok, it’s all about paying attention to trends. Trends are rapidly changing on the platform, so you’ll have to keep up with the pace of the over 1 billion monthly users (yeah- you read that right) that are constantly interacting with the platform and making slight changes to its ultra-smart algorithm based on their preferences. However, trends on TikTok are influential, so it is definitely important and worthwhile to keep track of them. 

You’ll want to start creating some content for your TikTok page in order to gain followers and start to build a repertoire with your audience. Coming across as too businesslike and sales-oriented will not sit well with the TikTok audience, so be sure to keep it playful and fun! TikTok is a great platform to utilize for generating a personality for your brand. 

Example

Washington Post’s TikTok account is a great example of this. The two stars of their TikTok churn out pithy, witty, and relatable content to their audience that has made their account a hit with over 1 million followers! 

In this Tiktok, for example, Washington Post uses clever editing and a recent TikTok trend that’s blown up (making fun of a UT Austin sorority’s chant) to trick its audience into consuming a piece of news hidden under layers and layers of TikTok-specific jokes. 

They’re also very intentional about giving a glimpse into their everyday lives as people and as employees at Washington Post, like in this TikTok celebrating approval from a boss, or in this TikTok lifting the curtain on their TikTok brainstorming process. 

Creating Content for Your Audience

Since TikTok’s algorithm is highly personalized, it’s especially important on its platform to make sure that you are producing content that will show up on your target audience’s For You Page. Otherwise, you might end up only being seen by people who might not have any interest in your product or service!

Before you start creating content on TikTok, do some research into not just the overarching trends and sounds on TikTok as a whole, but also the trends and sounds popular among the community you are looking to serve. 

TikTok In-Feed Ads

TikTok also has an ad component that allows Business accounts to place bids on paid advertising space on TikTok rather than paying flat fees. It’s hard to find info on exactly how much these ads cost, but we do know that they require a minimum investment of $500. 

The in-feed ads that the platform offers are ads that blend into a user’s feed just like any other TikTok as they’re scrolling through their page. You want them to blend into the feed and not seem overly-salesy so that a user doesn’t detect an ad right off the bat and scroll right past it. 

If you’re struggling with ideas for ads, TikTok’s Creative Center lets you view all of the best-performing auction ads on TikTok and the trends that are popular right now. You can even filter them by region and industry under “Find More” and click on each ad for its info!

Examples

A great example of a small business that grew exponentially using TikTok in-feed ads is the popular fashion ecommerce brand, Princess Polly. 

Using this TikTok ad that utilized playful transitions and a trending sound, Princess Polly pushed a discount code for 20% off and ended up generating over nine million impressions, 1.05% click-through rate, and 15X return on ad spend. What’s even better is that due to the ad, they still have a dedicated flock of teenage TikTokers who religiously buy from their brand. 

All in all, TikTok is being called the future of digital marketing by many people, and though it’s hard to tell due to the app’s Business features still having an uncharted, Wild West sort of atmosphere, we’re inclined to agree. 

This all sound like too much to handle? Creating the kind of content and ads that work on TikTok is hard work, and here at No Time for Social, we get it. Lucky for you, we can take digital marketing off your hands- contact us today to learn more about our services!