Your target audience refers to the consumers most likely to want your product or service and, therefore, the people who should see your ad campaigns. Your target audience sets the tone for your entire marketing strategy. It controls how you develop and name your products or services to the social media channels you use to promote them. You should always identify your target audience based on research rather than just thought or feeling. Keep reading to learn the ways to identify your business’s target audience so that you can start marketing to your highest potential.
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Get data on your current customers
The best first step in finding the types of people who most want to buy your product or service is to look at who already does. After you find the key characteristics of those currently buying your product, you’ll be able to use those to target more customers who seek the same things. This doesn’t mean you need to ask many questions or add in an opt-in process just for audience research purposes to gain these critical insights. Adding those factors in can annoy customers and result in them abandoning their orders. However, be sure to use the information you naturally acquire to understand trends in your customers. Data points you want to consider are age, location, interests, challenges, and stage of life.
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Incorporate social data
Social media analytics can be critical in gaining a clearer picture of your target market. They can assist you in discovering who’s interacting with your social accounts, even if those people are not yet customers. People who interact with your social media are interested in your brand, and analytics can help you understand why. This data can also help you discover potential customers you didn’t think to target. Regarding ads, lookalike audiences are an effective way to reach people who share similar interests with your current customers.
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Scope out the competition
Once you have figured out the people already interacting with your business, looking at those who do so with your competition is an excellent next step. By analyzing their audience, you can find out things such as segments that you hadn’t thought to consider before. You can’t get in-depth info about their audience, but you should get a general sense of how they approach them and if it creates solid engagement online. You can also look at any current ads your competition is running on Facebook through their ads library tool located at Facebook Ads Library.
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Pinpoint your value
It is easy to list what your product or service does and the features it comes with, but what value do they provide? People don’t buy products simply due to components unless they know these features will benefit them. How does your product enhance someone’s life? Once you start to list the benefits of your product, you’ll start noticing that these will tie into the specifics of your target audience. For example, if your service helps people find reliable roofing contractors near them, you should ensure that your market has two segments: roofers and homeowners.
How We Can Help
Now more than ever, knowing your target market is a vital part of helping your business thrive. At No Time For Social, we create content and ad plans for your audience! For more insight or help marketing your company, call (512) 721-0333 or contact us on our website today!
