In today’s day and age, it seems like everyone is on social media. It comes in all different forms; a picture of food from a restaurant, sharing a memory with your friends, or highlighting a new product you found. Sharing with your followers is as simple as the click of a button. If you have a business you are trying to grow, it’s time for you to join the trend too!
Attract New Customers
As a business owner, one question you’re probably always asking yourself is how you can attract new customers. Whether you’re just starting out or have been around for years, this question isn’t going anywhere. Luckily for you, there’s a tool easily accessible to you that can help solve this issue, social media!
Social media has given its users the ability to share products, interact with followers, and develop their brand all in the same place. These all will contribute to growing your brand’s following and bringing in new customers.
Product Promotion
Picture this. You have a great product, but it sits on the shelf in your store only to be seen by the passing through customers and occasionally picked. Social media gives you the opportunity to share this product and tell people why it is so great! It has been proven that 88% of customers will check the internet to look at products or services before taking a trip to the store to buy them. What does this mean for you? If you have a product or service you are trying to promote, start sharing it through social media. This product promotion is step one to getting eyes on your product.
Make it Personal
Consumers value being able to interact with a brand they are interested in. Social platforms connect businesses and consumers by providing a place where they can easily engage. These interactions can be done through liking, commenting on, or sharing your posts. Brands are able to take it a step further and comment back to their customers to answer questions or resolve issues. Trying to get assistance about a product and being connected with a robotic answering system can be frustrating for consumers. Responding to comments or reviews and making them personal will make your company stand out.
Reviews on your product will boost your credibility and attract new customers. Platforms such as Facebook and Google provide a place for your customers to talk about your product or services and how great they are. This is beneficial for your company as 95% of all shoppers check the company’s reviews before following through with a purchase. Respond to reviews or share their customer experience, it will pay off!
How to get started
Instagram, Facebook, LinkedIn, and Twitter are all used every day to connect businesses with their customers. To get started you need to use the platform that your target customer is spending the most time on. Use this platform to share your product or service and promote your business. Sharing reviews or client stories can be helpful for boosting your credibility. With such a heavy reliance on technology and social media, it’s nearing impossible for a business to thrive without it.
Running your company’s social media pages while managing the company can become a lot! Outsourcing your social media marketing can lighten the load and ensure it’s done correctly. To connect with a social media marketing professional, contact our team at No Time For Social and learn about what we can do for your brand.
