As a business owner, you are constantly busy, and marketing efforts can take serious time and thought. However, social media is continually evolving, and so are your competitors. It is essential to make sure that your social media profiles match the professionalism you want your business to reflect. In this day and age, those pages are one of the first places your potential customers go to check out your services. Take time to incorporate these quick and simple tips to ensure your business stays polished and on top of its social media game.
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Make Sure Your Handles are Cohesive
Everyone knows that appearing consistently on social media helps to increase brand recognition. It works the same for handles. Plus, it makes it much more convenient for potential customers to find you. Making it easier for people to find your socials increases the chances of people mentioning your brand and following you. Choose a simple handle as close to your brand name as possible.
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Use the Same Profile Picture
As with your handle, you want people to be able to find you as efficiently as possible. Plus, having the same profile picture across all networks makes your brand more recognizable if they see your logo. The more you appear the same across social media networks, the more you’ll stay top-of-mind, and people are more likely to think of you as opposed to your competitors regarding your service. Using different photos and logos across networks will decrease your brand’s visual identity and recognizability.
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Monitor Your Tagged Photos
Making it a routine habit to check and review your tagged photos and posts is important. If there are any spam photos, you should remove them immediately to ensure that people get the right impression of your business. On some platforms, you can even change your settings to where you have to approve a post before it shows up in your tags. Don’t just disable the tagging feature because you’ll eliminate more people from hearing about your business because satisfied customers won’t be able to tag you.
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Cross Promote
Instead of just including your website on your social profile, consider including the links to your other socials. Facebook lets you add multiple websites, and LinkedIn enables you to include your Twitter. This is a great way to earn more followers and have more traffic sent to your pages. For social media platforms that only let you use one website, like Instagram, switch up the link every once in a while. For example, if you have a specific promo, insert a link that sends potential customers straight to that page.
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Fill in all Fields
Social media platforms allow you to incorporate all your information onto your profile, so why wouldn’t you take advantage of it? We’ve all visited a Facebook page before that doesn’t list their website or phone number, and it can be frustrating when you are trying to get in contact with them, and it can even lead to people changing their mind about wanting your product/service. It is essential to fill out all fields on all social media platforms to ensure that you look professional and make it easy for customers to have everything they need at the click of a link.
How We Can Help
Our No Time For Social team are experts in social media platforms, and we will keep your profiles up to date and professional. We provide digital marketing solutions for small to mid-sized businesses. When you work with us, you get expertise in digital marketing and Facebook ads that will increase revenue and leads. Having produced thousands of leads for our clients, we are your top-choice agency! Call us today: (512) 721-0333
