The holidays are just around the corner, and it’s all anyone can seem to talk about. For many, it’s the most wonderful time of the year. The weather is crisp, and spirits are high, but have you ever thought about how you can leverage these factors to benefit your business? Social media traffic increases by 73% during the holiday season! Check out these marketing tips to leverage the holiday season to help your business.
1. Create holiday-themed content
Everyone loves seeing brands incorporate holiday cheer into their content. Think of Hershey’s Kisses Christmas Bells commercial or the iconic Coca-Cola and Santa duo. Create a content calendar in advance and plan posts to celebrate the holiday. Whether it’s a few posts throughout the month or a couple of weeks filled with holiday-themed content, it helps to engage viewers and keep you relevant. You can use an online design suite, like Canva, to create graphics and videos. At No Time For Social, we provide monthly content calendars for our clients to ensure they stay relevant and on people’s minds throughout each month.
2. Run a Seasonal Promo
This time of year, it seems as though every single business is running a promotion. Although they may seem monotonous, they work, and you don’t want to get left in the dust because you are the only business not offering something. Everyone loves a good bargain, and it’s important to remember that a small discount could be all it takes to turn a prospect into a buyer. You’re responsible for creating a relevant and visually cohesive offer with your holiday campaign. An excellent detail you could add to your promo is running it for a certain amount of time relative to your holiday. Examples include 12 days of Christmas or 31% off for Halloween.
3. Schedule Content and Automation in Advance
Scheduling content in advance allows you more time to interact with your potential customers during the season instead of stressing over coming up with creative content the day before. Create your holiday posts, blogs, etc., and schedule them in advance throughout the month. It gives you more time to develop content ahead of time and relieves stress during an already busy time of year. Most scheduling tools allow you to schedule content in advance, at whatever time you feel is best, and to different platforms.
4. Send Text Campaigns
One of the easiest ways to add strength to your social media campaign or event is to back it up with a text campaign. You may think that email campaigns are more common or practical, but text messages have a 45% response rate compared to 6% for email. Inspire your clients for a holiday ahead by sending a themed text campaign featuring graphics and related copy. Focus on being helpful rather than overly promotional in these. You could even send a campaign to a specific group, such as your most loyal customers. Not only will this show your appreciation and make them feel special, but it also upsells your brand.
5. Outsource Your Digital Marketing
Are you unsure of what to do with your marketing? Can you simply not find the time to focus on creating holiday content or promos for your business? We can help! No Time For Social is a digital marketing agency focusing on solving complex marketing problems and generating results. We handle all things marketing so that you can focus on doing your job. To see how our services could benefit you, visit our website!
