About Tiemann Art Gallery
Tiemann Art Gallery is a new art gallery based in Round Rock, Texas. It’s been around for a year, and they specialize in housing quality art for the goal to sell. In addition, they offer custom framing and host monthly events for new artists and pieces.
Why NTFS?
Tiemann Art Gallery contacted No Time for Social to help increase brand awareness around the Round Rock – Austin area as well as using digital marketing to get new customers to visit the gallery and increase sales.
The Problem
Because this is a new art gallery, Tiemann didn’t have a strong Facebook and Instagram presence. Additionally, their location is not ideal since they are mainly targeting people in Austin.
The Process
With so many people on both Facebook and Instagram, it was ideal to gain a strong media presence through those two platforms. In addition, art is very popular on Instagram, so it was important to run post engagement ads of mainly artwork and gallery events.
Key Challenges
Because Tiemann Art Gallery was our first art client, No Time for Social needed to create a brand new funnel and strategy that wouldn’t necessarily work for our other clients (roofers, car washes, etc.). Through Facebook advertising, we tested out different campaigns that would fit the client’s overall digital marketing goals.
Strategies
In the beginning, NTFS ran post engagement ads to increase Facebook and Instagram reach. We also ran website traffic to get people to visit the website and view the are pieces and upcoming events. Because of the IOS 14 update, we needed to change strategies and use Facebook more. As a result, we used Events engagement to get more responses and get people to visit Tiemann Art Gallery.
Results
Analytics (February 2021 – August 2021):
- 100% increase in Paid Reach. 67,784 people saw the gallery’s ads at least once.
- 1.1K% increase in Facebook Page Reach. 76,388 people who saw content from the gallery’s Page including posts, stories, ads, etc.
- 115% increase in Instagram Reach. 22,140 accounts have seen posts or stories at least once.
Key Takeaways
Utilizing Facebook‘s engagement campaign which includes posts, events, and page likes, NTFS successfully increased Tiemann Art Gallery’s social presence by over 100%. We have also created audiences that would be the ideal target for what Tiemann is looking for in a customer: art lovers.
