Crisis Management on Social Media: What to Do When Things Go Wrong
In today’s digital landscape, a social media crisis can escalate quickly—whether it’s a viral negative review, a misinterpreted post, or a full-blown PR nightmare. How your brand responds in the first few hours can determine whether the situation is resolved smoothly or becomes a long-term reputation issue. This guide will walk you through a step-by-step […]
Spring Cleaning Your Ad Strategy: How to Refresh Your Paid Ads for Better ROI
Spring is the perfect time to declutter—not just your home but also your ad strategy. Just like you wouldn’t leave winter clothes in your closet all year, you shouldn’t keep outdated or underperforming ads running. A fresh, optimized ad strategy can boost your ROI, improve audience engagement, and ensure your budget is used effectively. In […]
Spring Special: $500 Off Ads Management!
Spring has arrived, and along with the warmer weather comes storm season—a critical time for roofing businesses to ramp up lead generation. With homeowners actively searching for reliable roofing services after hail, wind, and other storm damage, now is the perfect time to get your business in front of them. What is the fastest and […]
Spring Clean Your Social Media Profiles: 7 Steps to a More Polished Presence
Spring is the perfect time to refresh your home and digital presence. Like decluttering closets and deep-cleaning floors, your social media profiles need periodic maintenance to stay practical and appealing. Here’s a step-by-step guide to spring-cleaning your social media profiles and putting your best foot forward online. Update Your Profile Information Outdated details can confuse […]
The Role of Google My Business in Reputation Management
In today’s digital age, reputation is everything. For businesses, managing their online presence effectively can make or break customer trust. Google My Business (GMB)—now called Google Business Profile—is one of the most powerful tools for building, maintaining, and protecting your brand reputation. Why? Because 93% of customers read online reviews before purchasing, Google reviews are […]
Facebook’s Latest Updates
Facebook’s advertising platform is constantly evolving, and if you’re not staying up to date, you could be missing out on valuable leads. The latest updates significantly change audience targeting, automation, and content preferences. Understanding and adapting to these updates is crucial for roofing contractors looking to maximize their advertising efforts. Here’s what you need to […]
The Power of Retargeting – How to Win Back Missed Leads
Most homeowners don’t convert the first time they see an ad. They might visit your website, click on your ad, or even start filling out a form—only to leave before completing the process. It’s not that they aren’t interested; sometimes, they just need more time or reminders before deciding. This is where retargeting becomes an […]
Boost Leads with Our $999 Facebook Ads Plan
Running a successful roofing business requires more than excellent craftsmanship—it also demands a steady stream of new leads and consistent customer engagement. If you’re looking to expand your client base and grow your business, leveraging Facebook advertising can be a game-changer. That’s where our specialized Ads-Only Plan comes in, designed to deliver high-quality leads directly […]
How to Use Google to Boost Your Online Reviews
Suppose you want to increase the number of 5-star reviews for your roofing business. In that case, Google My Business (GMB) is an invaluable tool to help you build trust with potential customers, showcase your expertise, and ultimately attract more business. Here’s how you can effectively use GMB to amplify your online reviews and enhance […]
The Future of AI in 2025: How It’s Shaping the Digital Marketing Landscape
As we enter 2025, Artificial Intelligence (AI) is set to continue transforming digital marketing. From hyper-personalized content and smarter ad targeting to enhanced customer experiences, AI is revolutionizing how businesses connect with their audiences. Here’s a look at how AI will shape the digital marketing landscape in the coming years. Hyper-Personalized Content AI will push […]
