Summer Lead Surge: Why June is the Time to Double Down on Ads
Did you know that consumer engagement tends to spike during the summer months? With school out and warmer weather setting in, more homeowners find themselves at home taking on new projects. Whether it’s refreshing their outdoor spaces, planning renovations, or simply spending more time online during downtime, summer creates a perfect storm of opportunity for […]
How to Create Evergreen Content That Stays Relevant Year-Round
In the ever-changing world of digital marketing, trends come and go. But one type of content stands the test of time: evergreen content. Unlike trend-based posts, evergreen content remains valuable and relevant long after publication, helping you attract traffic, generate leads, and boost engagement year-round. In this guide, we’ll explore evergreen content, why it’s essential, […]
The Science of ROI: How to Maximize Every Dollar You Spend on Paid Ads
In the fast-paced world of digital marketing, paid advertising is a powerful tool—but it’s also a significant investment. To succeed, you need more than flashy creatives and catchy headlines. You need a data-driven approach that maximizes your return on investment (ROI). This blog will dive deep into the science of ROI, providing actionable tips to […]
Crisis Management on Social Media: What to Do When Things Go Wrong
In today’s digital landscape, a social media crisis can escalate quickly—whether it’s a viral negative review, a misinterpreted post, or a full-blown PR nightmare. How your brand responds in the first few hours can determine whether the situation is resolved smoothly or becomes a long-term reputation issue. This guide will walk you through a step-by-step […]
Spring Cleaning Your Ad Strategy: How to Refresh Your Paid Ads for Better ROI
Spring is the perfect time to declutter—not just your home but also your ad strategy. Just like you wouldn’t leave winter clothes in your closet all year, you shouldn’t keep outdated or underperforming ads running. A fresh, optimized ad strategy can boost your ROI, improve audience engagement, and ensure your budget is used effectively. In […]
Spring Special: $500 Off Ads Management!
Spring has arrived, and along with the warmer weather comes storm season—a critical time for roofing businesses to ramp up lead generation. With homeowners actively searching for reliable roofing services after hail, wind, and other storm damage, now is the perfect time to get your business in front of them. What is the fastest and […]
Spring Clean Your Social Media Profiles: 7 Steps to a More Polished Presence
Spring is the perfect time to refresh your home and digital presence. Like decluttering closets and deep-cleaning floors, your social media profiles need periodic maintenance to stay practical and appealing. Here’s a step-by-step guide to spring-cleaning your social media profiles and putting your best foot forward online. Update Your Profile Information Outdated details can confuse […]
The Role of Google My Business in Reputation Management
In today’s digital age, reputation is everything. For businesses, managing their online presence effectively can make or break customer trust. Google My Business (GMB)—now called Google Business Profile—is one of the most powerful tools for building, maintaining, and protecting your brand reputation. Why? Because 93% of customers read online reviews before purchasing, Google reviews are […]
Facebook’s Latest Updates
Facebook’s advertising platform is constantly evolving, and if you’re not staying up to date, you could be missing out on valuable leads. The latest updates significantly change audience targeting, automation, and content preferences. Understanding and adapting to these updates is crucial for roofing contractors looking to maximize their advertising efforts. Here’s what you need to […]
The Power of Retargeting – How to Win Back Missed Leads
Most homeowners don’t convert the first time they see an ad. They might visit your website, click on your ad, or even start filling out a form—only to leave before completing the process. It’s not that they aren’t interested; sometimes, they just need more time or reminders before deciding. This is where retargeting becomes an […]
