Facebook remains the biggest social media platform in the world, and there is a reason that it is the top platform for B2B and B2C businesses: Facebook Ads are incredibly successful. Running Facebook ads is one of the most vital components of many business’ marketing strategies. However, there is much to figure out with the formats, placements, targeting, forms, and more. Keep reading to learn the top Facebook ads you should run and how they will benefit your business.
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Video Ads
Video Ads have continued to take the top spot on Facebook, especially for mobile users. Research shows that users spend an average of five times longer on videos than they do with static content. On top of that, mobile shoppers say video is the best way to discover new products. Video ads are perfect for driving reach, engagement, and conversions. However, you need to capture attention quickly. You have an average of 1.7 seconds before a user will scroll on. If you manage to hold their attention past the first three seconds, 65% of those users will watch for at least ten more seconds. A considerable tip for video ads is to design them for sound-off because most viewers tend to play on mute.
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Messenger Ads
Did you know that Facebook Messenger is the top mobile app in terms of its number of downloads? If you haven’t tried messenger ads for your business, you could be missing out. These ads are created by adding Messenger Inbox as a placement for your campaign. However, according to Facebook, the best way to set up Messenger ads is by using automatic placements. Automatic Placements delivers ads for the best results at the best price. If your business is active on Messenger, Click-to Messenger ads might also be worthwhile. These ads put people into direct conversation with your business. You can also send Sponsored Messages to customers your company has already interacted with on Messenger.
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Lead Ads
Lead ads can be used for various customer acquisition needs. They range from newsletter subscriptions to event registrations. You can tell people about your business, your offer, or anything you want to feature. When people click on your lead ad, they are presented with a contact card to fill out. The user’s contact information is pre-populated, which makes it easier for people to sign up and ends up with fewer drop-offs. You can also add custom questions to your forms to learn more about your audience. Some essential tips to keep in mind when creating your lead ad are to keep the forms brief and avoid multiple open-ended questions; they lead to an increase in drop-off.
How We Can Help
No Time for Social provides digital marketing solutions for small to mid-sized businesses. You get expertise in digital marketing and Facebook ads that will increase revenue and leads when you work with us. Having produced thousands of leads for our clients, we are your top-choice agency!
Contact us today to start running successful ads for your business!
