As we start the new year, it is essential to look at where your business is at and how to improve it. At this point, if you aren’t posting content on your social media regularly, then you’re behind. Did you know that LinkedIn posts with images have a 98% higher comment rate, and tweets with visual content are three times more likely to get engagement? You may wonder how to create visual content that successfully represents your company while boosting social engagement. Continue reading to learn five ways to create great visual content that will impress your audience this year!
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Incorporate Text Into Your Visual Content
It doesn’t matter if you own a roofing business or work in a primarily text-based industry; you should still be incorporating visual content in your marketing. Take magazines; for example; they do a great job of showcasing the story by incorporating short text on an eye-catching graphic. When you include text on your visuals, you are making the point crystal clear to viewers in just a quick second.
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Use Your Logo
If you plan on sharing your visuals, it’s always a good idea to incorporate your logo in the image. Think about Pinterest: thousands of posts are pinned and repinned in a day, and it is hard to give credit to the creator if there is no logo. The best branding is noticeable but not intrusive. Therefore, it is best to put a small logo in the corner of your post, which is branded but not overbearing. If the color of your logo doesn’t match the scheme of the post, then opt for a neutral version.
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Establish a Color Palette
Defining a color palette and sticking to it doesn’t just determine the aesthetic of your social media pages but also helps make your posts instantly recognizable. Stick to the same few colors as keynotes on your graphics; not every picture has to consist of only those colors. Look at the colors already incorporated in your logo and website; that is an excellent place to start. It’s important to note that different colors provoke different emotions also. For example, the color red is known to increase breathing rates, and the color yellow is known to cause anxiety.
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Pay Attention to Trends
On social media, it is crucial to always stay on top of what is trending on each platform. Not only does this allow your audience to feel like you are more relatable and trendy, but it is an easy way to find inspiration if your creativity is running low. Trends don’t have to be just visual; you could include a caption with the newest slang to show you are on top of the trends.
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Keep Your Representation in Mind
Do you ensure that the people in your content reflect the diversity of your audience? You should always be asking yourself these questions when posting regularly on socials. You would never want your brand to appear exclusive or represent the wrong ideals. Doing this is not just socially responsible; it’s brilliant. It is much easier and more likely for someone to imagine themselves using a product or service if they see someone that looks like them doing it. Look at your audience analytics or the demographics of your desired market, and factor them into your social media content.
No Time For Social
We know that incorporating all of these factors into your social media marketing is easier said than done, especially if you are busy running your business. This is where we come in! At No Time For Social, we create content specifically for your business that fits your brand and targets your audience. Contact us today!
