“What social media avenues will get me the most customers?” is a loaded question. Digital marketing is at a point where the question of whether or not social media is necessary no longer exists. Now, the question is which platform is best to use. Realistically, it’s best to have a blended approach to your social media marketing, as you should leverage multiple platforms for the best results overall. However, the question of which is best is something you must decide based on your business needs. Continue reading to learn about the most popular social media platforms and determine which best suits your business.
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Marketing on Facebook
Facebook is tried and true. We have seen throughout the years that no matter what new platforms pop up, it remains one of the most popular networks worldwide. Facebook has over 2.91 billion monthly users, 61% between the ages of 25 and 54. This makes Facebook an ideal social media channel for any business. They also offer a broad range of demographics. Whether you are trying to engage with men or women, seniors or teenagers, Facebook makes it easy to find your audience. Businesses can use Facebook to generate brand awareness, produce quality leads, drive traffic to their website, and provide curated customer service. A massive factor in businesses’ success with Facebook is Ads Manager. Running ad campaigns through Facebook allows you to hone in on your target audience through detailed targeting settings. If you are just starting with Facebook ads, contacting a digital marketing agency is best for help setting up and running your campaigns.
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Marketing on Instagram
Instagram has steadily grown over the past five years, reaching 1 billion active users daily. This factor makes Instagram’s potential for engagement larger than any other platform. Instagram relies on pictures and videos while featuring engaging tools like Stories and Live that can help your brand offer behind-the-scenes content. The fact that Instagram has such a high engagement rate means that you should ensure whoever is providing your marketing services finds new ways to engage your followers. An excellent way to do this is to include popular and relevant hashtags in your posts. Instagram is owned by Facebook, which means that Instagram gets to reap the benefits of Ads Manager. Instagram ads show up as native content on a user’s feed and don’t disrupt their experience.
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Marketing on Twitter
Twitter is an excellent platform for businesses that deliver messages and communicate with their audience in real-time. The platform is centered around what is happening right now. You can post news, announcements, or other information in real-time without much effort. Most Twitter users are under the age of 50, making this the ideal platform if your target demographic is younger. If your brand is focused on visual marketing, then Twitter may not be the best fit for you. However, if your business has a blog that they update consistently or likes to share third-party information quickly, it could be a perfect fit. Twitter is an excellent platform for rapidly spreading the word about your business with retweets and relevant hashtags.
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Marketing on LinkedIn
If you are a B2B business looking to expand your reach and network, then LinkedIn can be an extremely effective tool. There are over 260 million monthly users on this professional networking platform. It can be a great place to find and engage with new leads and recruit new employees. Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn, and six people get hired through this platform every minute! With LinkedIn, you can find the specific industries, companies, and job roles you are trying to target. LinkedIn also has an advertising platform that you can use to boost traffic and increase website conversions while generating more awareness for your brand. You can customize ad targeting by occupation, job title, industry, location, and more.
How We Can Help
Our No Time For Social team would be happy to consult you on which platforms best suits your needs and budget. We provide digital marketing solutions for small to mid-sized businesses. You get expertise in digital marketing and Facebook ads that will increase revenue and leads when you work with us. Having produced hundreds of leads for our clients, we are your top-choice agency! Call us today: (512) 721-0333
