Social media, and especially Facebook, can be a great resource for getting leads for your small business. Ad objectives like ‘messages’ will get Facebook users to message your page and the recent push of native lead pages have made it more accessible than ever. Here are some things to do (and not do!) to keep your Facebook leads from going cold.
How Not to Follow-up With Facebook Leads
Without a thorough and comprehensive follow up plan, you (or your client) will most likely be dissatisfied with the leads you gather through Facebook. We’ve had clients take shortcuts for the sake of time and it resulted in over 80 cold leads! Do not rely on a simple email campaign to convert your leads, and instead, come up with a fully thought through plan. Read below to see what you should include to see better results from your lead ad campaigns.
Create a Call Script
If you are going to request a phone number from a prospect, then be prepared to call them. And do so soon! A recent study found that those who attempted to reach out to prospects were 7X more likely to convert than if they had waited over an hour to reach out. And when you call them, use a call script that is tailored to the ad they have responded to. Personalize it to the issue they are interested in — and you know they’re interested because they clicked your lead ad!
Indoctrinate Your Prospects using Email
If you aren’t interested in, or can’t call prospects, then you should add them to an email list. But don’t add them to a generic list or just your newsletter. If you do, they may not remember signing up and unsubscribe, never open, or mark your emails as spam. Instead, you should indoctrinate these new leads by tailoring emails to the issue they need solved. Provide value by giving them free content in these emails. Give them the chance to get to know you, your company, and your product or service. Then when it’s time to convert, they will be confident in you and their purchase!
Use Bots to Contact Facebook Leads
When paired with Facebook messenger ads, chatbots are a powerful tool. There is a 400% drop in lead qualification if you wait longer than 10 minutes to respond. It’s all too easy to miss that 10-minute window. However, using a chatbot to engage with your leads means they can get an immediate response. If you don’t have the capability to create a fully automated bot, Facebook allows for an automated response. You can customize this to let people know your email, phone number, or that you will contact them as soon as possible!
These are just some tips to get you started with Facebook leads and turning them into valuable customers. There are many more ways to follow-up with Facebook leads but remember to tailor your message to each ad, and reach out ASAP! If you have any questions or want some help getting started with Facebook leads contact us today!
