If you’ve been on Instagram lately, you might have noticed the newest app update: Instagram Stories. Similar to the Stories feature on Snapchat, you can now upload photos and videos to Instagram Stories, which expire after 24 hours and do not appear on the Instagram timeline. The new feature also includes editing tools (like color filters and drawing tools) similar to Snapchat, although the Instagram edition doesn’t include “filters” like the ever-popular dog filter or face-swap.

This new feature is a great marketing tool for businesses to begin using to increase engagement and draw new customers. We’ve compiled a few reasons why you should consider incorporating this new tool into your marketing strategy.

Behind The Scenes

Instagram Stories allow you to quickly and easily upload a photo or short video to your account to build engagement and build trust with your audience. One great thing about the Stories feature is it allows you to upload extra content to your business’ Instagram without over-crowding your customers’ timeline. It’s also a fun way to include a behind-the-scenes glimpse at your business or build buzz for upcoming products or campaigns, all the while still making it feel personable to your customers.

Instagram Stories Let Your Business Reach A Larger Audience

Since the feature is so similar to Snapchat, you might ask: Why not just use Snapchat Stories to market my brand? The biggest difference between Snapchat and Instagram for business is reach. Over 500 million active monthly users use Instagram, which is much greater than Snapchat’s 150 million users. The bigger your audience, the better chance you have of making an impression and gaining new customer. Plus, if you already have a substantial presence on Instagram, why not take advantage?

Promos, Giveaways and Contests

One unique way to make the most out of the Stories feature is to include promos or giveaways for your customers. Stories allow businesses to post content that won’t be seen anywhere else, so why not give the customers that are viewing your Stories a bonus!  By uploading a promo or discount code to your Story, it’s also a great way to measure engagement and draw new followers to your Instagram page.

No matter how you decide to use Instagram Stories for your business, it’s a great way to stay relevant, increase brand awareness and keep your audience engaged. Have questions? Contact us today and let us customize a social media plan to fit your business!