Graphics Interchange Format, better known as GIFS, seem to be sweeping the social media landscape right now. GIFS are the harmonizing components of a photo and video, perfectly combined to create a looping image. They aren’t new, but they are becoming more popular than ever and are quite a hit among individual users. Find out why your business should be using these magical images in your social media strategy.

There’s no doubting that GIFs are easy for people to consume. They are attention-grabbing, quick, and repetitive. GIFS make the average social media scroller stop in their tracks. According toTwitter, in 2015 people on Twitter shared over 100 million GIFs. GIFs also appeal to those with a short attention span. They are the perfect concept for reaching people who don’t want to watch an entire video. Plus, we already know visuals have a powerful effect on what people see and remember. Only 20% of the text people read is remembered without visuals.

Similar to images, GIFS have a way of evoking an emotional reaction. Often times, GIFS are related to something we are familiar with, whether that be a scene from a well-known movie, or a simply the movement of facial expressions and reactions. These relatable images can cause an emotional impact, inspire us or make us laugh. They have the ability to bring comfort. As a brand, when you use content that is relatable, it makes it easy to connect and communicate with your audience. It shows that you understand them.

While there are plenty of GIFS out on the internet that are relevant to your company or the message you are trying to portray, you also can benefit your brand by creating your own! Creating your own GIFS allows you to explore your creativity. These moving images are the perfect quick platform for showing off your product or something special about your company or brand. A visual loop can show the details, action or functionality of what you want your audience to know.

GIFS can be a great tool to use in the right context to help you connect to your audience. Would you experiment with GIFS? What kind of ideas would you try out?