Video is currently the most engaging form of digital content and is quickly becoming the go-to choice for businesses looking to generate brand awareness and reach new customers. In fact, one recent survey predicts that 75% of the world’s mobile data traffic will be video by 2020. If your business is not currently using video in your marketing content mix, now is the time to consider it.
Starmark Academy & Pet Products has been the world leader in pet education for over a decade. Utilizing the expertise of Certified Training and Behavior Specialists, they create mental stimulation and interactive play toys, training tools, and treats. They also operate the largest, most comprehensive training, behavior, and event center in the world. Starmark Academy contracted No Time for Social to increase awareness of Starmark’s training programs for people who want to become dog trainers.
Reach users and have them engage with brand content.
In order to maximize budget and reach, we chose video ads to engage users and increase brand awareness. However, knowing that Facebook counts a “video view” after only three seconds we set out to create a highly engaging campaign to get people to watch more of the video and thus achieve Starmark Academy goals. In addition, we added a URL website click option to the video ad so people could click to the website to learn more and apply online.
Dates: November 2017
Ad Budget: $450
Average Percentage of Video Watched: 46.6%
Interested in learning more about how video can help your business? Contact us today to learn more.