Recently, the Facebook Artificial Intelligence Research department (FAIR) programmed two chatbots to trade with each other. These talks fell apart however, when the bots began chatting in a language that was not English. It was a shorthand that only the chatbots could understand and they created it on their own.

If this sounds like the start of a sci-fi summer blockbuster to you, don’t start panicking just yet. The bots were not instructed to use English in their negotiations, and because they are Artificial Intelligence, they do not understand the concept of a book, hat, or apple. The shorthand used was an easier way to communicate their needs in a way that only robots could understand. Shortly after this, Facebook had these specific versions of AI bots stop creating languages. That doesn’t mean Facebook has given up on the project of chatbot communication, or the role of Artificial Intelligence in social media.

The best way to summarize social AI is the ability to filter customer data like history and content in order to create a more personal and meaningful experience.

Popular uses of AI

One of the most popular uses of AI in social media today would be the filters used in SnapChat and Facebook’s camera. This facial recognition technology is not just limited to selfies; If you upload a picture to Facebook, you will see their facial recognition technology at work. The technology automatically tags the faces of the people in the photo, or who it thinks they are at least.

Another use for AI in social media is in a customer support role. This type of technology is not new, and has been popular since the days of AOL Instant Messenger, but as the technology has advanced so has the role of the customer service bot. Nine out of ten customers would rather talk to a business using a messaging app than over the phone. Large brand names like Sephora and Hyatt, use AI and messengers to offer tips and real-time support. As the technology grows you can expect this type of marketing to be more accessible to smaller companies.

AI and Marketing

One of the best uses of artificial intelligence in social media marketing is the potential to collect data. People have all kinds of tools to collect data on what ads are working best. Additionally there are tools to see data on what the customers want. However, having to collect and digest this data can be time consuming, and it’s not fool-proof. Various AI tools can help to allow less time spent on analyzing and more time creating and engaging customers. 

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