As a business owner in the 21st century, you know how vital social media is to your business’ overall marketing plan. However, you also realize how much time and effort is involved when it comes to keeping up with your accounts. Ultimately you decide to outsource your social media to an agency. However, while looking at social media management companies, you begin to realize that there are many different service options to manage your social media platforms. How do you know who offers the best package? Keep thing tips in mind when comparing social media service plans!
Choose a company who includes Facebook Ads in their service plan:
It is absolutely critical to your company to utilize advertising dollars on Facebook. You must use Facebook ads if you want potential customers to see your business. With Facebook advertising, you have the opportunity to use extremely specific targeting selections by location, demographics, age, etc. to make sure the right people are seeing your ads. The best part is you don’t need a ton of money to get your message in front of people and be successful.
Choose a company who knows what they’re doing when it comes to posting:
How often should you post on social media? You want to update and engage your customers with interesting and informative content without overwhelming or annoying them. Posting every other day, or 3-5 times a week, is a fair, average amount of posts. You do not want to post multiple times every day, as it will irritate your follows as well as lower your organic reach. When comparing social media service plans, make sure you also ask the agency if also know what times are appropriate for making posts according to your business!
Choose a company who cares about your brand:
The agency you hire should put as much understanding and work into your business’ pages as you would. Look for a company who will create engaging and creative content specifically to meet your brand’s goals and needs.