Reviews on social media are more important now than ever. Not only can a business incorporate reviews from consumers into their social media strategy, but reviews can also contribute to your page showing up higher in search engines like Google due to the valuable, unique content.

More than two-thirds of consumers rely on online reviews before making a purchase and 57% use social media networks for recommendations. If you are not seeking out reviews from your current customer base, you are missing out on a huge marketing opportunity. Here is how to make an impact on your social media with reviews.

Keep a close eye on your reviews. It is important that you respond to reviews consumers leave on your page. This is a valuable marketing tool that helps you engage with your fans. Make sure you are not only responding to positive reviews. It is also a great customer service tool. Use the opportunity to address any issues someone may have and fix the problem professionally. It is a great way to show your consumer fan base that you care. Never miss an opportunity to generate positive word of mouth!

Ask for reviews. How can you get a satisfied customer to be your advocate online? Simply ask! This will remind those who are passionate about your brand to share their positive experiences. Oftentimes consumers only think to review a business if something goes wrong, but why not ask for when something goes right? Many times consumers don’t think about leaving a review, which is why it is crucial that you keep it top of mind. How can you do this? Asking in person is very effective. Have your sales associated ask as a satisfied customer as they are checking out to like their page on social media and leave a review. Your business can also ask for a review and link to your pages in a monthly newsletter, blog, or email campaign. The opportunities are endless.

Showcase your reviews on your social media pages. Testimonials are a very powerful tool within social media. When a consumer is researching your brand they rely on the words and experiences of others to help them make their decision. Take your reviews and turn them into a marketing creative. Make content with these reviews so the next time a potential customer visits your social media they will have the positive words of other customers to look to.

The power of reviews on social media is strong. Make sure your business takes every opportunity to gather reviews and use the information in your social strategy.