When it comes to social media, there’s no doubt that Facebook is the most universally recognized platform. It’s single-handedly altered and advanced the way we communicate, offer personal updates and share news, both locally and globally.
As to be expected…after all, Facebook’s mission is to “give people the power to share and make the world more open and connected.” I’d say so far they’ve done a pretty good job of accomplishing that.
So exactly how many people use Facebook? Let’s take a look at the 2017 Facebook Statistics.
According to Facebook, as of their Q3 2016 earnings report, there are approximately 1.18 billion daily active users on Facebook. Of those 1.18 billion daily users, an average of 1.09 billion are active on mobile.
Oh—and get this, Facebook calculates that approximately 84.9% of those daily active users are located outside the US and Canada.
Considering the number of people I witness on a daily basis scrolling through their Newsfeed—be it on the bus, at work (oops) or in a coffee shop—that really puts things into perspective just as to how many people across the globe are using Facebook!
While those numbers are impressive, let’s narrow things down to just the US, shall we?
Statista reports, in 2016 there were approximately 191.3 million Facebook users. This number is expected to jump to 211.7 million by 2021. Considering the US population was 318.9 million in 2014 (US Census), we can comfortably claim that well over half of the US is on Facebook.
How much time do we spend a day on Facebook?
In May of last year, The New York Times reported the magic number was an average of 50 minutes a day. Roughly one-sixteenth of our waking hours are devoted to scrolling through our Newsfeed.
You’re probably thinking, “50 minutes a day isn’t thaaaaaat much.” But consider how much time you spend on Facebook vs. how much time you spend exercising or reading a book.
Now take 50 minutes a day and multiply that by the 1.18 billion daily users.
I could go on for hours spitting statistics at you, but truth be told, I wasn’t a math major and all these numbers are starting to hurt my head.
Bottom line is, a lot of people are on Facebook…a LOT—in fact, I didn’t even begin to mention the number of businesses that use the platform!