When it comes to managing social media for your business, every minute spent, is valuable. In order to keep up with what’s happening on your profiles it is important that you are quick and efficient. Some tasks can be more time consuming than others! This is why it is crucial to take advantage of the social media tools that allow you to save time so you can focus on what is important: creating engaging content. Here are a five free social media tools that can help!


Creating visually stimulating content on social media is a must, but it can be time consuming! Canva is a great tool to use to help you create professional looking images. On this application you will find a wide variety of graphics, text options, shapes and more. This tool also allows for simple photo edits like fades and blurring of an image. This is a great option for those who are not proficient in Photopshop.


Sometimes it is not necessary to spend time creating unique images for every piece of content you put out on social media. Unfortunately, stock photos can be incredibly costly. Pixabay is a great stock photo site that provides over 740,000 free high-quality images.


For those who like to schedule posts in advance, you have probably noticed that Twitter does not give users the ability to schedule content. Luckily, there is TweetDeck! TweetDeck is a Twitter management tool that allows you to schedule and see and manage all of your Twitter feeds at once. The application allows you to customize your dashboard to monitor alerts and feeds. You can access this tool for free with a valid Twitter account.


Bitly helps you save time AND space while managing your social media accounts! With only 140 characters allowed on Twitter, you can spend a lot of time trying to adjust your captions. Using Bitly allows you to shorten your link – but that’s not all. This tool grants you the power to measure performance through link analytics. You can learn from these insights to see what is resonating with your target audience to help you adjust your social media marketing as needed.

Facebook Insights

When it comes to measuring insights on your social media accounts there are a lot of tools out there to choose from, and it is necessary that you are monitoring successes and what is not working for your clients. Unfortunately, many of these analytics tools can be very costly. Facebook Insights is one of the best tools to use, and it is free! These insights allow you to look in depth into your target audience. With this information, you are able to tailor your content to make sure your message is appealing to the right people.  You can also learn from your content as the insights reveal important information about your post engagements and reach.

If you are responsible for managing your business’s social media accounts, giving these 5 tools a try is sure to help you maximize your efficiency!

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